Steven Hoffman
Strategist · McCann Health NJ
Wayne, NJ
In My Own Words
A true problem solver with a knack for distilling information into a clear and digestible form to help drive brand growth. Bringing a deep understanding of agency process to the table which helps to identify and solve brand problems with a focused and driven approach. Experience also includes successful event planning, and purposeful social media management which lead to increased organization awareness. Outside the office, downhill mountain bike racing brings passion and a competitive spirit that inspires my current work at McCann Health New Jersey.
Work Experience
Strategist
McCann Health NJ2020 – Present
• Create successful shifts in target focus, regain market share, and drive growth in new areas through ownership of strategic initiatives including annual brand planning, repositioning, market shaping, and consumer experience efforts • Brief creative teams on brand strategy and positioning to direct creative concepting across 5 brands, ultimately leading to new, award-nominated campaigns • Partner with scientific, creative, and engagement teams to maximize research-driven insights and apply them to brand marketing goals and creative executions that yield positive brand perceptions/experiences leading to increased market penetration • Lead strategic workshops with multi-discipline client teams in order to address key brand issues through a sell to solve approach
Associate Strategic Planner
McCann Health NJ2019 – 2020
• Support day-to-day brand needs for patient and healthcare professional-targeted brand strategy in leading Endocrinology and Cardiovascular brands • Collaborate with the internal brand team and clients to develop 2020 brand plans • Create and facilitate strategic workshops with client marketing, sales, and medical teams ahead of brand launch • Brief creative teams on brand strategy to inform creative concepting, ultimately leading to new campaigns • Lead a competitive council to identify and share opportunities to leverage market and competitive insights that enhance brand and consumer needs
Senior Project Coordinator
McCann Health NJ2017 – 2018
• Provided project management for award submissions working directly with senior leadership to meet requirements and deadlines • Managed multiple digital projects including daily communication and weekly status meetings with external development teams • Conducted new hire training based on documents developed in collaboration with other senior members of the PMO • • Developed detailed timelines for 25+ print, digital, and strategic projects across multiple brands • Managed workflow of projects across various departments through ProofHQ and Workfront software • Lead daily team meetings and weekly team status updates to ensure project efficiency • Maintained financial scopes of work, estimates, and work orders through Vantage software across 3 brands • Provided coordination for 2 new business pitches and 3 US and Global brand launches over the past year
Sales Development Representative
Qualtrics2016 – 2017
• Worked directly with an account executive to create new business and follow those leads through the sales pipeline • Generated an average of 10 new leads per month through various prospecting methods (phone, email, social) • Created and managed various email campaigns to uncover new leads from California, Nevada, Utah, and Texas • Received consistent training on Salesforce CRM administration, messaging strategy, and territory management
Project Management Intern
Contemporary Media Group2015 – 2016
• Developed CMG's presence on several social media accounts and increased Twitter followers by over 100 percent • Administered several clients' social media accounts with an average growth of 18 percent • Created monthly content for the CMG blog in order to drive page visits and improve SEO • Arranged media coverage with regional news outlets for several events including a book release/signing • Collaborated on web-design projects, app development, print ads, promotional videos, and logo design for clients
