Gina Petrilli

Athlete, Artist, & Influencer Relations Consultant

2018 – Present

Manage athlete, artist, and Influencer relations for large-scale events including:

• 2024 Rockstar Energy Open, Sports & Competition Consultant – Portland, OR, 2024 • Street League Skateboarding (SLS), Athlete & VIP registration – Everette WA, 2022 • Nitro Circus/Hot Wheels Superchargers, Athlete Registration/Operations – Boise, ID 2022 • Dew Tour VIP & Athlete Relations – Copper Mountain, CO, 2021 • SUMMIT LA19, VIP Services Coordinator – Los Angeles, CA 2019 • SUMMIT LA18, VIP Services Coordinator – Los Angeles, CA - 2018

Marketing Manager, Consumer Experiences

2023 – 2025

• Directed largest global H-D outreach campaign through culture, entertainment, and lifestyle segmentation marketing, driving 50%+ YoY growth in new-to-brand consumers (17K+ in 2024). • Delivered high-impact results for the inaugural H-D Homecoming festival: ~$8-million-dollar ticket revenue, 247M+ PR impressions, and 152K+ festival attendees, generating major economic impact for Milwaukee. • Led partnerships across creative, content, public relations, digital and industry leaders (Monster Energy, Nitro Circus, Gibson Guitar, High-Profile Artists, Influencers, etc.), delivering culturally relevant promotion within music, moto, action sports, tattoo, and military communities. • Managed execution of integrated 360-brand marketing campaign through building strategy, providing creative briefings, and streamlining messaging across all owned, earned, and paid channels. • Produced high-profile entertainment brand moments, including the Machine Gun Kelly x Jelly Roll “Lonely Road” guest appearance, achieving 2.2M video views and historic on-stage brand product placement.

Brand Manager, Samuel Adams

2022 – 2023

• Led and amplified the Sam Adams legacy brand through impactful cultural partnerships and campaigns. • Concepted, strategized, and executed the Sam Adams Air & Après marketing campaign, collaborating with founder & pro-snowboarder, Scotty Lago, to expand brand awareness and distribution across the US. • Maximized and managed the Boston Red Sox sponsorship, overseeing various signage, experiences, and activations at Fenway Park, while creating signature programming with athletes. • Oversaw the presenting sponsorship marketing plan for largest Oktoberfest in the U.S., attracting 700K+ attendees over three days through Sam Adam’s best-selling seasonal beer, Octoberfest. • Developed a military marketing program to support veterans transitioning to entrepreneurship, incorporating a beer developed by internal Boston Beer Company veterans.

Senior Associate Brand Manager, Samuel Adams

2021 – 2022

• Managed the development and execution of seasonal brand marketing campaigns across 15+ beers through market research, trends, and agency insights. • Spearheaded multiple national marketing campaigns, briefing creative and cross-functional teams and agencies to deliver campaigns on time and within budget. • Oversaw all seasonal creative with strong briefing that drove cohesive packaging, advertising and trade programming while supporting partnerships and media buys across all digital channels. • Developed programming and commercialization plan for seasonal Beers for Cheers Variety Pack, which grew +46% YoY and became the fastest-growing VP of the year in 2021. • Co-led BBC Veterans Network plan on companywide initiatives to bring awareness and support for all internal and external active military and Veterans throughout the year.

Marketing & Business Operations Lead, X Games

2019 – 2021

• Managed all aspects of marketing campaigns, budgeting, and creative assets for the X Games US events. • Key marketing liaison with high-caliber athletes, musicians, and entertainment industry leaders to strengthen consumer affinity including CAA, WME, Wasserman, Monster Energy, UFC, and Pacifico. • Led the launch of the X Games TikTok account, growing followers from 40K to 72K+ in six months by analyzing trends and engaging youth audiences. • Orchestrated a successful free skateboarding event in Minneapolis (2019), attracting 10,000+ participants by partnering with Olympic Gold Medalist Yuto Horigome and Pro-Skater Dashawn Jordan. • Coordinated X Games athlete / talent travel for studio shows and scheduled ‘World of X’ airing on ESPN, ESPN2, and ABC.

Marketing & Business Operations Coordinator, X Games

2016 – 2019

• Led music marketing, artist partnerships, and event promotions, driving business opportunities and brand growth through strategic marketing initiatives. • Managed a $500K budget, forecasting financials and ensuring accuracy in budget management. • Played a key role in recruiting and managing a hospitality team of 10+ onsite personnel during events.

Event Manager, David L. Lawrence Convention Center

2016 – 2016

Event Coordinator, David L. Lawrence Convention Center

2015 – 2016

Event Marketing & Management

2014 – 2015

Event management and artist relations liaison for Billy Joel, Brantley Gilbert, Hunter Hayes, The Beach Boys, Trans-Siberian Orchestra, Cirque Du Soleil, WWE Live, Aaron Lewis, Foster the People, Penn State athletics, expos, career fairs, and other events. Began dual internship Spring 2015 semester at Pegula Ice Arena for PSU Men’s Hockey

Programming and Promotions Coordinator - BIG Froggy 101

2014 – 2014

Marketing and Public Relations

2012 – 2012

Penn State University