alexis pagis
brand strategist / fractional cmo · Cumulus Coffee
Mamaroneck, NY
In My Own Words
Check out my site: www.alexispagis.com
Global brand marketing professional and business leader with deep expertise in building global lifestyle brands across the Food & Bev and Sport Lifestyle categories. Passionate about the power of brands to shape culture, inspire people and drive growth. Obsessed with the digital transformation and its impact on business models and consumer behavior.
As a consultant or fractional CMO, I offer tailored support for businesses looking to elevate their brand(s). Specializing in brand strategy, lifestyle marketing, innovation and launch planning, I tap into culture to unlock the power of brands and fuel business growth.
Work Experience
svp marketing
Cumulus Coffee2024 – 2024
Led the marketing function for innovative DTC start up Cumulus, a cold brew venture backed by Starbucks' CEO Howard Schultz. Launched eCommerce and digital ecosystem, activated the brand through impactful experiential marketing, and built a high-performing team.
VP Head of Innovation Brand Incubation
AB InBev2022 – 2023
Up-started new brand creation function within AB Innovation dedicated to building and incubating new-to-world brands in the beyond beer space. Launched 4 new brands including Cantaritos by Jarritos, one of the most successful beverage innovation of 2023.
VP Brand Marketing
AWAY2019 – 2022
Led brand marketing team of 15+ across campaigns, influencer, experiential and partnerships. Launched high profile collabs with Serena Williams, Rashida Jones and Kith.
Stewarded the Away brand through pandemic by developing new strategic fundamentals (belief, mission, purpose) and a refocus on editorial content and community.
Global Brand Director
CONVERSE NIKE2016 – 2018
Led the integrated launch for high profile collaborations with Tyler The Creator and Miley Cyrus which repositioned Converse towards a gen Z audience.
Marketing Director Latin America
CONVERSE NIKE2013 – 2016
Headed marketing function for Converse's largest licensee business unit ($400M rev), Advanced Converse's brand regional position through product launches and grassroots music initiatives.
Global Brand Director
CAMPARI GROUP2011 – 2012
Built 5-year strategic plan for American Whiskey and Tequila. Developed new global brand positioning and innovation pipeline for Wild Turkey bourbon and Espolon tequila.
Senior Brand Manager
CAMPARI GROUP2005 – 2011
Created brand strategy and delivered 360 innovative marketing plans for premium spirits brands in the US including Campari and Espolon. Led innovation and new brand development for vodka.
Education
masters
ESCP EUROPE Business SchoolProjects
Converse Mountain Club
https://www.fastcompany.com/90261084/converse-finally-designs-winter-proof-chuck-taylorsAt Converse we had been for many seasons on weatherizing our sneakers for the winter. This collection added radical urban utility designs to the new silhouettes in addition to tech features and gore tex. So for the launch campaign we literally went further and more extreme: Iceland, to capture the superior functionality and pay homage to the spirit of the original Converse Mountain Club "when your hearts long for the hills and your feet live in the city"
