Jake Sterling
Senior Manager, Membership · adidas
Portland, OR
In My Own Words
Senior Manager, Membership at adidas. Bachelors of Science in Marketing, and a Athletics and Outdoors Industry Certificate. Interested in digital marketing, brand strategy, and product development within the Athletics and Outdoors Industry. Passionate about creating sustainable businesses and cultures.
Work Experience
Content Manager, Organic Growth
adidas2021 – 2024
Create and optimize for offsite content placement with the goal of driving traffic and authority to adidas. Strategize and build organic influencer program to support on-site organic KPIs. Ideate and establish processes for creating content to be shared with third party sources, promoting and highlighting Adidas product/athletes/and commercial moments.
Assistant Manager - SEO
adidas2020 – 2021
Focus on SEO strategy and optimizations for go-to-market initiatives. Support new product releases and brand campaigns to ensure organic success within the North American market. Projects included on-page content optimizations, linking strategy, trend analysis, organic opportunity discovery.
Senior SEO Strategist
Merkle2019 – 2020
Support and manage strategy and initiatives for client base. Strategize and build out roadmap focused on improving customers content and technical organic initiatives. Support in project and client management including managing teams, presenting strategies, and reporting out on project performance in QBR meetings.
SEO Specialist
Merkle2017 – 2019
Provide SEO recommendations, data analysis, and SEO strategies for a variety of clients and industries. Execute on strategies and roadmaps for content development and technical recommendations in coordination with client SEO goals.
Bartender
Deschutes Brewery2016 – 2017
Pour, promote, and be knowledgeable on company products and operations. Bring core company values and product to the consumer to create positive brand and product image.
Education
Bachelor of Science - BS
Portland State University - School of Business2015 – 2017
Bachelors of Science in Marketing with an emphasis on retail and merchandise management in the athletics and outdoors industry. Focus and interest in branding using company culture, product and digital media to strengthen and optimize brand image.
