Tom Hinkle
Outdoor and Lifestyle Sales Manager · Vans, a VF Company
Portland, OR
In My Own Words
20+ years experience in retail encompassing DTC merchandising, global product creation and account/sales force management
Successful in creating, executing and managing progressive Go to Market strategies
Proven leader with the ability to create, build and inspire successful teams across all facets of a robust organization
Champion of Brands who thrives on cultivating strong relationships, exceeding customer expectations and leading teams to success
Data driven, analytical approach
Adept at creating and responding to change
Strong communicator and presenter
Entrepreneurial mindset with assertive approach
Positive, energetic approach towards every day
Work Experience
National Account Manager
JanSport2016 – 2022
Led the Eastpak Brand re-launch into the US market including assortment/inventory planning, demand forecasting and sales force leadership
Directly managing Brand partnerships with REI, Dick's Sporting Goods, Academy Sports & Outdoor and Kohls
Managing the independant sales force responsible for Nordstrom, Zumiez, PacSun, Urban Outfitters and the LIfestyle Specialty Channel
Increased revenue double digits during the pandemic, reflecting 25% of the North American Brand revenue.
Drives alignment with cross functional leadership team to determine future revenue opportunities.
Maintains multiple relations amongst stakeholders within VF including operations, finance, marketing and product creation.
National Account Manager
Eagle Creek2020 – 2021
Directly managed the REI partnership and led the launch of Eagle Creek with Public Lands
Key Account Manager
icebreaker, a VF Company2014 – 2016
Responsible for growing REI, Backcountry.com, Amazon 1P, Sports Authority and Dick's Sporting Goods Apparel revenue.
P&L responsibility for the Hunt Specialty business including the Cabelas Collab
Led the development and GTM execution of the IceBreaker apparel partnership with Cabela's resulting in an incremental $1.2M revenue the first season.
Managed internal Sales Ops team and external independent rep force.
Oversaw regional trade show execution for the Hunt Specialty channel
Collaborated with the product creation team to ensure key account needs are met to drive sell-in and sell-through performance.
Global Category Merchant
Columbia Sportswear2009 – 2014
Directly managed the global GTM process for Accessories, Equipment, Performance Apparel and Licensed goods.
Built seasonal line plans of 100+ styles including Brand enhancing, business building and volume driving initiatives.
Led the integration of OutDry technology into the Columbia Performance Handwear category.
Developed and implemented regional specific growth strategies.
Managed and mentored a diverse GTM team, enabling them to realize progressive roles & responsibilities.
Buyer - Outdoor
The Sports Authority2005 – 2009
Responsible for the Outdoor Department P&L that exceeded $65M department in revenue.
Directly managed the Outdoor team including planning, allocations and marketing.
Successfully mentored several direct reports into increasing roles of responsiblities in other departments.
Increased Daypack revenue 42% by leveraging Brand relationships and a year round merchandising strategy.
