Erin Bush

Senior Manager Digital Partner Commerce - Marketplaces

2021 – Present

Defined and implemented the first rapid sales growth strategy for existing Marketplace Accounts resulting in 100%+ growth each year over two years, exceeding revenue, and margin targets. Continuously campaign strategic benefits and increased profitability of driving inventory excess through Marketplace versus other channels, gaining buy-in across leaders and cross-functional teams. ● Own and deliver the P&L and account strategy for 6 Marketplace accounts in US and CAN, focused on scalability and process improvement while identifying new opportunities and working through business challenges cross-functionally with internal and external partners in an effective and collaborative manner. Lead go-to-market process and deliverables. ● Foster a result- and solution-oriented, calculated risk-taking, and data-driven culture allowing employees to thrive through testing, learning, and scaling. o Manage, develop, and coach a team of high-performing account managers overseeing Amazon Marketplace (Seller Central), eBay, Shop/Simon Premium Outlets (SPO), and others. o Strategically reorganized workload and flow to leverage team member strengths and reduce effort duplication to focus on more value-add activities. ● Drive profitable sell-through of enterprise-wide excess and aged inventory by showcasing products on Marketplace accounts, meeting the consumer where they are, while driving toward mutual targets. ● Oversee and strategize the marketing budget and promotional calendar for all accounts, ensuring peak assortment productivity, site traffic, and conversion during pivotal moments without compromising overall efforts.

Senior Omni Channel Assortment Planner - Women's Lifestyle FTW

2020 – 2021

Pivotal player in driving substantial revenue growth by aligning product assortments with dynamic and multi-faceted consumer and market demands both online and in store. Optimized inventory levels season-over-season with a keen focus on forecast accuracy, minimizing stock outs and excess. With a vision for and commitment to process improvement, overall daily efficiencies in the planning process were standardized across teams and streamlined operations in multiple workstreams. ● Managed and executed Promotions and Markdowns (P&M) for entire NA Digital Org, working cross-functionally with Finance, Bus. Planning, LT, Brand, CS, Site Ops, Merch, etc. Led pricing teams and activities supporting P&M, optimized data, and forecast accuracy; trained new team members on the tools and processes. ● Led and implemented a cross-functional team to develop an all-inclusive Strategic Lifecycle Inventory Management tool elevating the extended team's ability to quickly make highly informed, data-driven decisions resulting in increased throughput, reduced aged inventory, and increased margin by 900 bps. ● Revamped the Strategic Forecast process and template to better apply tools already in place, streamlining and de-duping efforts from pre- through in-season reforecasts. o The new template and process saved the team hours of data validation, delivered more detailed information for senior leadership. Won a G.O.A.T. award. ● Deliver and present quarterly Buy Review in a concise and high-level format to leadership, demonstrating strengths of influence and presentation skills by speaking at varying levels of detail across the business, making it audience-relevant.

Merchandise Planner - NA Digital Kids Lifestyle Footwear

2018 – 2020

● Grew a $100M annual Kids FW business to $0.5B+ in 3 years through advocation and collaboration. ● Managed the full product sales and inventory cycle; pre-season forecasting through end of season exit strategies of the complex, SKU-intensive online Kids Footwear business - covering all age groups and categories, with strong and continual double-digit growth year over year through bottoms-up and tops-down forecasting. ● Led a successful pilot to prove the need for Analysts within the org. by capturing and quantifying results. Developed SOPs, training documents, on-boarding schedules, etc. Integrated partners to maximize the effectiveness and capabilities of the analysts. Coached and developed 2 analysts from temp to FTE roles. ● Leveraged data, seasonal strategies, and product success to directly shape site PLPs ensuring continued sales velocity and incremental volume. Working cross-functionally to clean up and optimize the site and consumer shopping experience.

Strategic Project Manager

2015 – 2018

Sole PM of a $4.0B Apparel business working directly with the Presidents of Apparel over Kmart & Sears, managing the division's portfolio of strategic initiatives, to build and implement pilots and operational integration of product lines, online merchandising, and offshoring data entry. Prepared company updates and reports, including BOD decks and presentations. ● Managed an offshore team of five data-entry specialists, coordinating training from our onshore team on various data entry activities via Skype. Managed workflow, correspondence, error tracking, process publishing, and process expansion. ● Prepared company updates and reports for Board of Directors alongside Executives. Provided in-meeting support and often presented to BOD. Managed version control, information collection and consolidation, and editing for Strategic Planning, bi-annual and monthly strategy reviews presented to the BOD.

Merchandise Planner - Toddler Girl

2014 – 2015

Sales forecasting and demand planning for stores, online, and Canada using enterprise tools and databases (Microstrategy) as well as ad hoc analyses and reporting (Excel). ● Developed merchandise plans to meet sales and margin targets, optimizing sell-through and reducing markdown liabilities in conjunction with buyers. ● Created a dual-functioning roll-up/planning tool to measure seasonal, line, and department breadth and depth. ● Created a new markdown process to streamline decision-making, reduce effort by stores with fewer price points, and simplify the overall process -- includes consolidated summary by subclass and line to measure impact. ● Conduct and lead post-completions and hindsight reviews after implementing new processes or closing sales quarters.

Inventory Planner Savory Food CPG

2011 – 2014

Three years sales forecasting and demand planning for stores, online, and International using in-house forecasting tools (Pretek), enterprise databases (Microstrategy), and ad hoc analyses and reporting (Excel). ● Use forecasts to procure packaging, raw materials (perishable food), and production timing and negotiate costing. ● Developed and implemented sales and markdown strategy for the most successful Thanksgiving season (2013) adding over $800K contribution margin over the previous year.

MBA

2010

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2006