Anneke Efinger
Account Manager at OutsidePR · Self-employed
Ketchum, ID
In My Own Words
Hi! 👋🏼
I've built and grown brands by crafting impactful storytelling that connects with diverse audiences, reflecting their values and driving meaningful growth.
Specialties: - Regional & global earned media strategy - B2B + B2C go-to-market plans - Product launches and placements - Brand exposure and consistency - Communications strategy and audits - Campaign development and management - Specialty experience in ski, outdoor gear & tourism industries
I'm passionate about mental health and well-being. Outside of work, I love to travel and experience new places, and I can usually be found exploring the mountains on my feet, skis, or bike.
Work Experience
Freelance Public Relations Consultant
Self-employed2024 – Present
Clients: nivia, Trails Magazine, gogglesoc, Le Bent, Monarch Sun Valley.
Senior PR Account Manager
Backbone Media, LLC2022 – 2024
Served as the primary client contact, developing and executing earned media strategy for multiple clients; HEAD/Tyrolia, PrimaLoft, evo, Dragon Eyewear, Ski Utah, Matador, Schwinn, New Belgium Brewing, and others.
Education
Bachelor of Business Administration (B.B.A.)
Loyola Marymount University, College of Business Administration2013 – 2014