Sebastián Pérez
Sales & Marketing Consultant · Furtivo Skateboarding
Barcelona, CataloniaIn My Own Words
Sales & Marketing professional with 20+ years of experience in skateboarding, lifestyle, and streetwear. I specialize in brand strategy, product development, and go-to-market execution for both global companies and independent projects.
I’ve led key initiatives across retail (physical and e-commerce), marketing, design, and sales, building bridges between culture and business.
Currently, I’m the founder and director of Furtivo Skateboarding, an independent brand and retail project known worldwide for its focus on reissues, collectibility, and core skate culture. I also lead La Parada Industries, a creative studio for custom board printing, serving brands, artists, and cultural projects.
My deep knowledge of skate footwear, sneakers, and sportswear comes from working with éS, Emerica, and Etnies (via their distributor in Spain), and from a professional chapter with Lakai. As Country Manager for Element and RVCA, I played a key role in footwear and apparel collections, market expansion, and regional marketing campaigns.
Later, as General Manager at 24Kilates, I oversaw branding, product launches, retail operations, and international collaborations.
I thrive on projects with authentic identity, product integrity, and long-term vision. I bring strategic focus, hands-on execution, and real cultural insight to every role I take on.
Work Experience
General Manager
Furtivo Skateboarding2011 – Present
Furtivo Skateboarding was born in 2011, with the only idea of creating a 100% skate online store, reflecting the skateboarding heritage since the middle 80's till nowadays. With a "Premium" brand and product selection we revisit the thrill of an original skate store, now accesible from all across the globe. "From Barcelona to the world".
Agente de ventas
Legit Brands Agency2022 – 2024
Vendedor y coordinador de ventas para las marcas Vision Street Wear para toda España. Vendedor y coordinador de ventas para And Feelings para los territorios de Cataluña, Levante y Aragón.
Territory Sales Representative
by Parra BV2014 – 2019
Dutch artist Parra (1976) is best known for his curved post-Pop imagery, highly saturated colours, vibrant hand-drawn letters and worlds inhabited by hybrid, surreal characters. Celebrated by galleries and championed by an underground following from the outset, Parra has quickly become a respected and eclectic artist worldwide. Working across drawing, painting, animation and sculpture, Parra creates an enigmatic and instantly recognisable style that defies easy categorisation. With his own cult label “by Parra” he produces t-shirts and other apparel in small runs, and its range is expanding further and further with other lifestyle products such as shower curtains, bags and duvet covers. Parra lives and works in Amsterdam, The Netherlands.
Sales Rep/Country Manager
GSM Europe - Billabong2006 – 2018
-Sales Rep in the mediterranean area for the brands Element, RVCA,Von Zipper, including, Cataluña, Valencia, Alicante, Aragón. -Country Manager,Sales Cordination, coordinating sales forces from all the area setting sales strategy, and participating in PLM meetings with designers and marketing departments, to improve european collections and european marketing.
Etnies,és, Emerica,32, Marketing Manager
Now S.A2005 – 2006
-In house core marketing manager for the Sole Technology brands, Etnies , és and Emerica. -Marketing policies. -Etnies team manager -Advertising in endemic media, and working together with Pr company to adapt press relases to non endemic media. -Marketing presentations. -Manage marketing budgets
Etnies,32 Product Manager
Now S.A2002 – 2005
-Commercial Policies -Marketing Polices -Sales Coordinator -Sales Rep -Etnies Team Manager
Costumer Service
Sport 2002 (Distributor of NHS brands)2000 – 2002
-Costumer service -Receiving goods in warehouse -Manage incoming orders and deliverys -Attending trades and Snowboard Tests
Sales Rep
Volcom1997 – 1999
First Volcom Sales Rep(throw Just Surf S.L distributor) in the Barcelona area and introduction of the brand in the best shops at that time.