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Sales & Marketing Consultant | Skateboarding | Streetwear | Key Account Management | Retail Strategy | Brand Growth

Specialist & Consultant

Sales &amp; Marketing professional with 20+ years of experience in skateboarding, lifestyle, and streetwear. I specialize in brand strategy, product development, and go-to-market execution for both global companies and independent projects. I’ve led key initiatives across retail (physical and e-commerce), marketing, design, and sales, building bridges between culture and business. Currently, I’m the founder and director of Furtivo Skateboarding, an independent brand and retail project known worldwide for its focus on reissues, collectibility, and core skate culture. I also lead La Parada Industries, a creative studio for custom board printing, serving brands, artists, and cultural projects. My deep knowledge of skate footwear, sneakers, and sportswear comes from working with éS, Emerica, and Etnies (via their distributor in Spain), and from a professional chapter with Lakai. As Country Manager for Element and RVCA, I played a key role in footwear and apparel collections, market expansion, and regional marketing campaigns. Later, as General Manager at 24Kilates, I oversaw branding, product launches, retail operations, and international collaborations. I thrive on projects with authentic identity, product integrity, and long-term vision. I bring strategic focus, hands-on execution, and real cultural insight to every role I take on.

Furtivo Skateboarding was born in 2011, with the only idea of creating a 100% skate online store, reflecting the skateboarding heritage since the middle 80's till nowadays. With a "Premium" brand and product selection we revisit the thrill of an original skate store, now accesible from all across the globe. "From Barcelona to the world".

General Manager

Vendedor y coordinador de ventas para las marcas Vision Street Wear para toda España. Vendedor y coordinador de ventas para And Feelings para los territorios de Cataluña, Levante y Aragón.

Agente de ventas

Dutch artist Parra (1976) is best known for his curved post-Pop imagery, highly saturated colours, vibrant hand-drawn letters and worlds inhabited by hybrid, surreal characters. Celebrated by galleries and championed by an underground following from the outset, Parra has quickly become a respected and eclectic artist worldwide. Working across drawing, painting, animation and sculpture, Parra creates an enigmatic and instantly recognisable style that defies easy categorisation. With his own cult label “by Parra” he produces t-shirts and other apparel in small runs, and its range is expanding further and further with other lifestyle products such as shower curtains, bags and duvet covers. Parra lives and works in Amsterdam, The Netherlands.

Territory Sales Representative

-Sales Rep in the mediterranean area for the brands Element, RVCA,Von Zipper, including, Cataluña,  Valencia, Alicante, Aragón. -Country Manager,Sales Cordination, coordinating sales forces from all the area setting sales strategy, and participating in PLM meetings with designers and marketing departments, to improve european collections and european marketing.

Sales Rep/Country Manager

-In house core marketing manager for the Sole Technology brands, Etnies , és and Emerica. -Marketing policies. -Etnies team manager -Advertising in endemic media, and working together with Pr company to adapt press relases to non endemic media. -Marketing presentations. -Manage marketing budgets

Etnies,és, Emerica,32, Marketing Manager

-Commercial Policies -Marketing Polices -Sales Coordinator -Sales Rep -Etnies Team Manager

Etnies,32 Product Manager

-Costumer service -Receiving goods in warehouse -Manage incoming orders and deliverys -Attending trades and Snowboard Tests

Costumer Service

First Volcom Sales Rep(throw Just Surf S.L distributor) in the Barcelona area and introduction of the brand in the best shops at that time.

Sales Rep

<img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQFANnrXAEh_0Q/article-cover_image-shrink_720_1280/B4DZepKHl7HMAM-/0/1750889692141?e=1760572800&amp;v=beta&amp;t=_qKLmUZp4-j7RLQPXMIWP0ZMLlnMgezJHNGsLSDqDe8" />&nbsp;&nbsp;Over the past decade, the skateboarding footwear market has largely been dominated by global sports giants like Nike, Adidas, New Balance, Converse, and more recently, Asics and Vans (VF Corporation). Traditional skate brands seemed overshadowed, yet as trends often cycle back, we’re witnessing a powerful resurgence of classic skate shoe companies.Brands that ruled the market in the late &#39;90s and early 2000s—like DC Shoes, Etnies, éS, Emerica, Axion, Globe, Ipath, Circa, Osiris, Lakai, and DVS—Some are experiencing renewed interest and are strategically positioning themselves for a strong comeback.<img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQE08CxFUb2qdQ/article-inline_image-shrink_1500_2232/B4DZepMMbjH4AU-/0/1750890236464?e=1760572800&amp;v=beta&amp;t=pqoAAaA3rcoQEQTYn9hGzc5-BtfIK0uEX9g49Bzuwdc" />Notable recent acquisitions further highlight the market’s optimism: Boardriders, home of DC Shoes, was acquired by Authentic Brands Group (ABG), while Sole Technology (owner of Etnies, éS, Emerica) joined the Nidecker Group family, and Zumiez has backed the return of Ipath. These investments signal significant confidence from major players in the sector’s potential. <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQEFzI5Iritfrg/article-inline_image-shrink_1500_2232/B4DZepNIJzGYAY-/0/1750890481423?e=1760572800&amp;v=beta&amp;t=eeGwreB-UZQq9zAggREuGBAqEiqJ4vQ18P6HQtkHTYU" /> <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQHtT10dRysP3A/article-inline_image-shrink_1000_1488/B4DZepNkfBGgAQ-/0/1750890596862?e=1760572800&amp;v=beta&amp;t=bet5lrfTneeD1IOmcF5T4uIOvsfu5qJqvpoZnaQ9itc" />Simultaneously, industry giants like Nike and New Balance are tapping into skateboarding’s nostalgia trend, reviving iconic models such as Nike SB’s original Paul Rodriguez signature shoes and New Balance Numeric’s Tiago Lemos and Reynolds models, clearly inspired by early 2000s aesthetics.<img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQFKaUWpJdwI0A/article-inline_image-shrink_1500_2232/B4DZepOJqYHAAU-/0/1750890749433?e=1760572800&amp;v=beta&amp;t=gHH2FnXuEUF13ADvpSfmWW6OAsRkwcyzP-87BoCzTo4" /> <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQH21Cy3giKnLQ/article-inline_image-shrink_1000_1488/B4DZepOQQzGYAQ-/0/1750890776238?e=1760572800&amp;v=beta&amp;t=TzomeicyE6SMlffgZ5Se5I3BceHf7kqOU-NpREhdO6s" />At the retail level, skate shops—both large chains and independents—are increasingly embracing classic skate brands. This shift has been partly driven by restrictive distribution policies from major sports labels, pushing independent retailers to diversify their offerings. As a result, authentic skate shoe brands are gradually reclaiming market share lost over the past 15 years.Additionally, fresh players like Europe’s Last Resort and Village PM, and North America’s Hours is Yours (founded by former Emerica pro Brian Herman), are injecting authenticity, innovation, and fashion-forward aesthetics into the skate footwear market, further enriching the landscape and appealing to a new generation of skateboarders. <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQE2rxP0RtaXWw/article-inline_image-shrink_1000_1488/B4DZepPcp2G8AY-/0/1750891089363?e=1760572800&amp;v=beta&amp;t=Jj9zI9Nkw38qQLYawDrElTbh3KegXV5w804FnJoK230" /> <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQGQFTsGuOH2Fw/article-inline_image-shrink_1000_1488/B4DZepPkjwH4AY-/0/1750891121844?e=1760572800&amp;v=beta&amp;t=Ou4UxQOh3rOV7XN223ZARhvllwLEQdogM4aDxLMX5ng" /> <img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQES4Ye3ilh2dA/article-inline_image-shrink_1000_1488/B4DZepPyZ2GgAQ-/0/1750891179623?e=1760572800&amp;v=beta&amp;t=kPEhwNf3lrVXrpaHamD6VECvav4UcNhJuH0-LM8xF0Q" />Among the returning giants, DC Shoes (now under Boardriders and ABG) and Etnies, éS, and Emerica (backed by Nidecker Group) stand out as particularly well-equipped to leverage this nostalgia-driven momentum. A prime example of this resurgence is the highly anticipated release of the éS TJ Rogers Pro Model, marking the brand’s first new professional shoe in a decade.<img alt="article image" src="https://media.licdn.com/dms/image/v2/D4D12AQHXHKxqqJYYrw/article-inline_image-shrink_1000_1488/B4DZepLrJvGgAQ-/0/1750890101076?e=1760572800&amp;v=beta&amp;t=So309JoXrD2V_2Pl0ulDjKlR17QDOvZHV_IvuMmgcKA" />As we enter what could become a new golden age for skate footwear, the combination of strategic investments, authentic cultural ties, nostalgia-driven design, and fresh market entries is creating exciting opportunities for brands, retailers, and skateboarders alike.I’m curious about your thoughts: Do you see classic skate brands fully reclaiming their previous dominance? Which brands or models do you think will lead this next wave?Feel free to connect and share your perspective—I’d love to discuss further!#Skateboarding #FootwearIndustry #Streetwear #MarketTrends #SkateCulture #Nostalgia&nbsp;

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Sebastián Pérez is a Sales & Marketing Consultant at Furtivo Skateboarding in Barcelona, Catalonia.

Sebastián Pérez

Sebastián Pérez

Sebastián Pérez

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