Rodriquez Thomas
Creative Strategist & Brand Specialist · The Black Genius Art Show
Baltimore, MD
In My Own Words
Creative strategist and product designer blending art, innovation, and cultural narrative into tangible experiences. With a focus on footwear and accessory design, I build bridges between concept and execution — crafting stories that live in physical form.
Currently working across brand strategy, visual design, and product development, I operate at the intersection of design, business, and cultural impact. Whether it’s through immersive campaigns, prototype storytelling, or collaborative design initiatives, my work is driven by intentionality and future-forward thinking.
I specialize in: • Product design with cultural resonance • Brand storytelling through tangible goods • Strategic creative direction • Community-rooted innovation • Cross-disciplinary collaboration
From initial vision to final form, my work is built to connect — to people, to purpose, and to what’s next.
Work Experience
Education
Projects
Croc-n-stein
https://www.dropbox.com/scl/fi/x4ga8uo841ce3ubzgwcu7/It-s-Alive-Croc-2.pdf?rlkey=anaeiozapvork4r28vln3bs6e&st=8p4awlpt&dl=0Croc-N-Stein: Experimental Footwear Portfolio
Overview Croc-N-Stein is a 9-section creative portfolio that reimagines Crocs through the lens of experimentation, culture, and storytelling. Inspired by the idea of “lifestyle meets laboratory,” this project pushes Crocs beyond casual wear and into a bold design narrative where unconventional materials, humor, and speculative concepts collide.
Highlights • 9 distinct sections exploring new silhouettes, cultural mashups, and boundary-breaking design. • Introduced the specimen bag concept, framing Crocs as collectible experiments. • Balanced storytelling and functionality, showing Crocs in both lifestyle and imaginative worlds. • Presented through visual narratives that blend sneaker mock-ups, concept art, and brand-ready layouts.
Impact This project demonstrates my ability to take a heritage-driven comfort brand and reposition it through creativity and cultural storytelling, transforming perception while keeping Crocs’ identity intact.
1987
https://www.dropbox.com/scl/fi/oe7i5ti33rzxbgs4xgrue/KSwiss-slide.pptx?rlkey=6howajmixw9ttub2yc936ny2o&st=99teqrd9&dl=0K-Swiss 1987 Lifestyle PRO
The 1987 Lifestyle PRO is a reimagined heritage sneaker capsule that celebrates K-Swiss’s tennis legacy while bridging sport, culture, and lifestyle. Inspired by the brand’s archival DNA, the project introduces three refined color ways navy, white/red/navy, and cream/gold unified through a consistent tooling system and symbolic design details.
Highlights • Heritage storytelling: Showcased K-Swiss’s lineage from court to culture. • Design precision: Consistent toe perforation pattern, leather textures, and lace treatments across all colorways. • Portfolio depth: A 10-section portfolio featuring brand commitment messaging, lifestyle narratives, key callouts, apparel integration, and designer statement. • Visual storytelling: Sneakers positioned in environments like luxury locker rooms and trophy rooms to reinforce cultural prestige.
Impact This capsule demonstrates how a heritage brand can be reintroduced to a new generation through design consistency, cultural storytelling, and premium product execution. It reflects my approach of honoring tradition while crafting forward-looking lifestyle experiences.
Interests
Skills
Industries
Activity
See all