Samuel Dykema

Events and Partnerships Specialist

2024 – Present

-Worked collaboratively with Events & Partnership Director and Manager to execute JHMR's year-round experiential marketing events before taking on all three roles unexpectedly after their sudden departures in January. -Supported the creation and delivery of new signature events in order to enhance brand awareness, customer engagement, profit center revenue, and partnership relations. -Worked tirelessly to ensure signature events, namely Kings and Queens of Corbet's, survived the departmental turnover by rounding out athlete roster, coordinating all partner and athlete lodging, managing athletes experience at mountain and ensuring execution of partner brand activations. -Nurtured and stabilized relationships with JHMR’s global corporate partners to ensure strategic alignment after the departures of their longtime contacts with the resort. Partners include Coca-Cola, Nature Valley, YETI, Monster Energy, Go-Pro, Mammut, Sweet Protection, Buff, Turtlebox etc. - Collaboratively designed and executed partner brand activations that aligned with JHMR and brought value to guests - Served as point person for non-profit community partners and hosted community events -Collaborated with Creative, eCRM, Social Media, Communications, and Digital Marketing teams for event and partnership promotions as part of a 360-marketing plan -Coordinated with a large array of resort departments to ensure proper support, visibility, and timing of largest events such as ski races, IFSA Freeride events, and Kings and Queens of Corbet's -Spent the majority of the winter season working above and beyond the job title, tackling the Events & Partnership Director and Manager role responsibilities as a one-man team from January onward.

Local Brand Coordinator

2023 – 2024

-Coordinate and execute events in local market -Reach out and network locally with potential and current event partners (brands, athletes, philanthropies and more -Seek out local outdoor community focused events and organizations to support -Align events with greater evo brand vision and sales goals -Assist in marketing insights, sale rollouts, creative package deliverables and social media marketing -Manage @evoDenver Instagram Account

Snowboard Bootfitter, Sales, and Rental Associate

2021 – 2024

• Provided exemplary snowboard boot fittings and retail experiences, eclipsing $150K in personal sales in my first two winter seasons within the shop. • Assisted a diverse array of skill levels and backgrounds in finding the gear that allows them to enjoy, explore, and find community within snow sports and the outdoors. • Asked questions to quickly learn and familiarize myself with new industries and integrate with my 10-15 person snowboard department. • Attended product clinics and interreacted with athletes, brand representatives, and community organizations in order to both strengthen my personal knowledge and hold true to evo's values of community and invitation.

Play-By-Play, Studio Host, Podcasting, and Color Commentary

2019 – 2021

-Worked as on-air announcer for Women's Basketball, Women's Soccer, and Men's Soccer -Lead Men's Soccer Broadcast team (Spring 2021) -Wrote, recorded and produced own Big Ten Football Podcast, "Three Yards and a Cloud of Dust" (2020) -Research and prepared spotting boards, notes and storylines before each game. -Colloborated and built rapport with fellow broadcasters

NCAA Tournament Production Support

2021 – 2021

-Assisted in setup of green room and press rooms for talent and crew -Gained new understanding for what goes into a major live production, especially within a COVID bubble. -Learned and reacted on the fly within high-stress environment -Built appreciation for the long-hours needed to produce a successful opening weekend of NCAA tournament

Middle School Assistant Coach

2020 – 2020

-Lead assistant coach for 7th and 8th Grade Boys fall program -Coach and set example for middle school athletes. -Planning and organization for practices, games and travel. -Working alongside and learning from experienced youth coaches. -Promote and foster teamwork, talent development, and healthy love of competition.

Sports Desk Intern

2018 – 2018

-Outreach to interview subjects -Develop ideas for stories and angles -Determine a story's emphasis, newsworthiness and format -Detailed note taking, research and interview skills

Food and Beverage Server

2018 – 2018

-Customer interaction and upselling -Communication between other servers, bartenders and kitchen staff. -Problem solving and conflict resolution within fast-paced environment

Food Server

2017 – 2017

Full-time server at local tavern just off the historic Jackson, WY town square. A major draw for tourists from near or far and a go-to for some locals. The position required great customer service, ability to work in fast-paced environment and top-notch people skills in order to earn tips.

Youth Sailing Instructor

2012 – 2015

-Yearly summer job working with a team composed of other young instructors (16-22) who had matriculated through program. -In order to be offered a full instructor position candidates must display maturity and great ability to communicate with peers, children and parents. -Teamwork alongside peers and superiors. -React to potentially high-stress and fluid conditions on both water and land. -Inspire a lifelong love of the sport of sailing in children ages 5-16 -Empathize with many backgrounds, skills and personalities -Prepare and carry out lesson plans. -US Sailing Level 1 Instructor Certification -CPR/First Aid Certification

Sales Clerk

2012 – 2012

Basic retail job in the downtown of Lake Michigan tourist destination. Skills with children and adults both required while also using attention to detail and aesthetic when organizing and setting up displays.

Bachelor's degree

2015 – 2021

-Sports Media Major, Specializing in Sportswriting and Broadcast Journalism

-Minor in Sports Marketing and Management

Kings and Queens of Corbet's 2025

Kings & Queens of Corbet's is an annual invitational event held at Jackson Hole Mountain Resort, showcasing the world's elite skiers and snowboarders tackling the legendary Corbet's Couloir—a 20-foot drop with a 50-degree pitch, renowned as one of North America's steepest slopes.