Dominic Guinto
Carmichael Training Systems
Colorado Springs, CO
In My Own Words
Results-driven professional with extensive experience in sales management, event operations, and customer engagement. Adept at developing sales strategies, optimizing operations, and driving revenue growth. Proven ability to build high-performing teams, enhance customer retention, and execute high-profile events. Strong communicator with a track record of fostering relationships with clients, vendors, and industry partners. efficiency.
Core Competencies: Sales Strategy & Revenue Growth Business Development & Partnerships Event Planning & Execution Budgeting & P&L Management Customer Retention & Engagement Team Leadership & Training High-Level Negotiations Process Improvement & Efficiency Cross-Functional Collaboration
Work Experience
Director of Sales & Customer Service - Athlete Services Dept.
Carmichael Training Systems2013 – Present
Carmichael Training Systems (CTS) | Colorado Springs, CO Director of Sales & Customer Service, Athlete Services Dept. (Aug 2013 – Present)
-Lead sales and customer service teams to maximize revenue and efficiency. -Primary communication and athlete service mentor for 60+ coaches. Counseled or directly addressed and solved all athlete (customer) and Coach service challenges. -Develop and execute sales strategies for coaching and training camp services. -Introduced athlete-coach consultation program, transforming industry standards. -Strengthened vendor and industry partner relationships to expand business opportunities. -Consistently exceeded sales targets while reducing customer cancellations. -Implemented programs enhancing customer retention and satisfaction.
Production Director of West Coast Events
Life Time Fitness2011 – 2013
Life Time Fitness – La Vegas, NV (May 2011 – Aug 2013) Production Director of West Coast Events
-Served as a Race Director for the Leadman Triathlon Las Vegas and Bend, Oregon (voted Best New Triathlon by Triathlete and Outside magazines); Turkey Day 5k Las Vegas, San Francisco, and Boise; Torchlight 5k San Diego; 12 hours of Bootleg Canyon; Lake Mead Tri; Showdown at Sundown Triathlon and Kids Tri Las Vegas. -Orchestrated all West Coast athletic events while directing the team in planning, executing, and analyzing the events. -Conducted site inspections, permitted all venues and designed courses, and planned meetings toward securing all necessary event permits. I established strategic relationships with national partners/vendors/contractors/sponsors to improve the working environment, event quality, and customer satisfaction. -Developed and maintained the implementation of schedules, budgets, and project status reports. -Significantly improved each event through the standardization of production procedures, forecasting resource requirements, and creating event staffing plans. -Managed venue, sponsor, and pro-athlete relations and expectations throughout the event production life cycle.
Race Director/Owner
Sunset Racing Events2005 – 2011
Sunset Racing Events - Las Vegas, NV (May 2005 – May 2011) Race Director & Owner
-Spearheaded all logistics in planning and executing triathlons, running, and mountain bicycle races in Nevada, Idaho, Washington, and New Jersey. -Led the team to produce a successful Las Vegas Iron Girl Triathlon in 2008 and 2009, including a nationally televised NBC Special. -Designed the racecourse and directed the 2009 and 2010 XTERRA West Cup events. -Successfully established all events from conception to completion and the sale of all events to LifeTime Fitness. -Secured Destination Partner Sponsorship and a multi-year contract for the Western Regional XTERRA Championship. -Acquired and secured all local permits and designed all courses focusing on athlete and community safety. -Provided all creative oversight for marketing materials, logos, and website design and content. -Instrumental in increasing operational effectiveness through the systematic organization of vendors, quotes, event expenses, and inventory. -Administered the recruitment of volunteers and secured sponsorships for all events.
Bar & Grill / Bar Manager
Surf City Bar & Grill2002 – 2005
Surf City – Las Vegas Aug 2002 – May 2005 Bar & Grill / Bar Manager
Bike Trip Leader/Sales
Escape Adventures2000 – 2002
Escape Adventures Inc. / Bike Trip Leader/Sales JANUARY 2000 - JULY 2002, LAS VEGAS, NV / MOAB, UT
- Guided 6-7 Day backcountry, mountain bike tours in CO, NV, UT and NM - Responsible for all guiding, cooking, safety and navigation for up to 12 riders in very remote areas
General Manager/Operations Manager
ALLSTATE POWER VAC1993 – 2000
- Allstate Power Vac / General Manager 1993 - 2000, RAHWAY, NJ - Generated sales of $1 million+ in the New York Metro Area from new account development - Decreased employee turnover by 50% and in-house contracts doubled as a result - Led sales efforts and focus on customer satisfaction which resulted in the expansion of smaller contracts into more profitable large, long-term contracts - Increased productivity through an overhaul of operational procedures that emphasized employee recognition, training, and health and safety - Revenue targets were met and exceeded by August 1st in a fiscal/calendar year
