Missy Galang

- Worked with the Management team in formulating overall marketing strategy to align with long-term business goals. - Spearheaded sales support initiatives for domestic and international account management teams (US, EU, LATAM) - Oversaw conceptualization and production of marketing materials - Led local and international trade show planning and execution - Successfully launched company website : involved in content creation and UX design

• Blackpencil is a subsidiary of Leo Burnett handling conflict accounts. I joined a team who has worked together for 10 years with the purpose of raising the creative standard and winning awards for the company. • Led the creative teams that handled 11 brands and other special projects. The products ranged from restaurants, consumer goods (food), telecommunications, luxury, hardware and construction. • Worked cross functionally with strategy, shopper/trade marketing and digital to create cohesive campaigns for our clients. • Within a year, the team won five major local awards. The work was featured in several publications as case studies for creative and effective advertising. • The team also achieved the highest rating in Leo Burnett’s internal Group Product Committee (GPC) among all creative teams in the first quarter of 2014.

• Aspac Advertising is a local agency that had a lot of talent but was facing internal structural and process challenges. • Teamed with the Executive Creative Director, Head of Accounts and Director of Strategy and Business Development to create a new strategic briefing document and process. This brought about clearer, more integrated and inspiring creative briefs. • Digital and Traditional marketing teams worked as independent teams and had their own set of clients. I led the integration of Digital and Above the Line (ATL) teams internally. Had a two-part leadership role, heading both creative teams. This allowed us to offer more services to a wider range of clients and became a breeding ground for knowledge sharing. • Signed lucrative contracts with three high-value clients in the Professional Services (insurance), Luxury and Beauty Industries. • Led the Creative Team in developing a campaign that helped a 100 year old Insurance Company to achieve their best sales year in history; total premiums were up by 24% at $207M in 2012. • Selected by Senior Management to receive the Creative of the Year Award in 2013

• PC&V Communications was a booming local agency that had a fast paced environment. • Assigned to the highest performing team which handled the agency’s top earning clients which bill 70% of annual revenue. • Handled a total of 12 brands ranging from Fast moving consumer goods, Fashion, Food, Fitness and Banking. • Designed an advertising campaign (TV commercial, Website, Facebook campaign, Event concept) for a Fitness brand which led to a record-breaking national event attended by 11,000 marathon runners.

• Assigned to the New Business Development team. Formulated winning pitches which brought in 7 new accounts for the agency; broadened the agency portfolio with brands in the Finance, Beauty, Technology, Pharmaceutical and Alcoholic Beverage Industries. • Successfully launched a new beauty product (Belo Essentials skin whitening line); within a year, it was awarded as Breakthrough Product of the Year in 2013 by SM Supermarket. • Created campaigns for Belo Medical, the number 1 medical aesthetic ambulatory clinic in the Philippines. • Partnered with a resident doctor to create materials for the prescription and consumer brands of Sanofi-Aventis and Sanofi-Pasteur and Winthrop, their generics arm. • Worked on pro bono campaigns for the Philippine Heart Association to raise awareness on Heart Disease risk factors.