Milena Caminha O'Leary
Fashion coordinator · Maresia / Sandbeach Group, Fortaleza Ceará - Brasil
Mission Viejo, CAIn My Own Words
Fashion designer and creative director, specialist in brand management with 11 years of experience in apparel design manufacturing and fashion product development, most of them in surfwear brands. Brazilian, passionate about art, music, photography and the sea. I seek to share ideas and learn something new everyday.
Work Experience
PRODUCT MANAGER & CREATIVE DIRECTOR
Maresia / Sandbeach Group, Fortaleza Ceará - Brasil2016 – 2021
Responsible for planning and creative direction of men's fashion collections from concept creation to product sales performance analysis. Creating an average of 400 to 500 products per collection in two collections per year, among adult and youth clothing and accessories. Management of creative team with designers, assistants and stylists, research of fashion trends, consumption and behavior, research trips in Europe and the United States, creation of import capsules with China and India, creation of color charts, configuration of products mixes and plan collection, choose and negotiate fabric and material with suppliers, cost forecast, follow-up of pilot pieces, prospecting for new suppliers, production and fashion styling for catalogs, fashion shows and marketing materials for launch campaigns. Training for internal and external sales teams
PROJECT ANALIST
Secretaria de cultura, Fortaleza - Ceará/ Brasil2016 – 2017
Responsible for analyzing and selecting winning projects to finance the art notices of the culture department of the city of Fortaleza in the modalities of Fashion, digital media and photography. In addition to skills in the areas, the professional must have knowledge of the legislation applied to the notices. This work took place seasonally and on weekends.
SENIOR FASHION DESIGNER
Mauy, Fortaleza - Ceará/ Brasil2016 – 2016
Responsible for creating women's fashion products for the launch of monthly capsule collections. Researching fashion trends, creating a color chart, defining the product mix and collection plan, choosing and negotiating raw materials with suppliers, approving pilot pieces, prospecting for new suppliers, producing and styling catalogs, fashion shows and marketing materials for launch campaigns. Training for internal and external sales teams.
SENIOR FASHION DESIGNER
Jacris, Fortaleza - Ceará/ Brasil2015 – 2015
Responsible for planning and creative direction of children's and youth men's fashion collections from concept creation to product sales performance analysis. Researching fashion trends, creating a color chart, defining the product mix and collection plan, choosing and negotiating raw materials with suppliers, forecasting costs, monitoring pilot pieces, prospecting for new suppliers, producing and styling for catalogs, fashion shows and marketing materials for launch campaigns. Training for internal and external sales teams
SENIOR FASHION DESIGNER
Smolder, Fortaleza - Ceará/ Brasil2010 – 2014
I started as an intern, followed by 03 job promotions. Responsible for planning and creative direction of menswear collections from concept creation to product sales performance analysis. Creating an average of 500 products per collection in two collections per year, among adult and youth clothing and accessories. Research on fashion trends, consumption and behavior, creation of a color chart, definition of the product mix and collection plan, choice and negotiation of raw materials with suppliers, cost forecasting, monitoring of pilot pieces, prospecting for new suppliers, production and styling for catalogs, fashion shows and marketing materials for launch campaigns. Training for internal and external sales teams.
