Liliana Nabhan
Brand and Digital Marketing Founder · IVE Digital
San Diego, CA
In My Own Words
Hi my name is Liliana Nabhan. I am located in sunny San Diego, CA! I am a Co-Founder of @alohaw_us a coastal cowgirl inspired clothing brand and am the Founder of @ive.digital, a digital marketing agency. I have over five years of digital marketing agency experience working across many industries I am fit to take on any challenge. Some of the industries I have direct experience with are: Hospitality, Food & Beverage, Gaming, Health & Fitness, Fashion, and Beauty. When taking on clients I become personally invested in their mission and value statements. I want my clients to visualize me as an extension of their company. Now that you know about me I would love to learn more about you!
Work Experience
Founder
IVE Digital2024 – Present
IVE Digital is a seasoned digital marketing agency specializing in social media marketing, content curation, and company branding. With years of experience in telling brand stories, we are dedicated to helping your brand stand out and fostering a strong sense of community with your customers and followers. Our mission is to give you the time to focus on other critical aspects of your business, while we enhance your brand’s presence and engagement through innovative and strategic digital solutions.
CEO and Co-founder
alohaw2023 – Present
A dynamic fashion and lifestyle brand ignited by the union of coastal and cowgirl(cowboy) influences. Beyond aesthetics, alohaw™️ embodies a distinctive way of life, celebrating the spirit of adventure and authenticity. Our unwavering commitment is to curate exceptional products that resonate with individuals who passionately embrace this lifestyle.
Brand Support Specialist
TEAM PHUN2023 – 2024
- Coordinating organizational sales goals, combining a knowledge of systems, processes, and products with a focus on gross profit and gross margin and exemplary customer service. - Maintain vendor relationships and cross-departmental communication to support the sales team in meeting organizational goals. - Consistently support lead generation, sales opportunities with existing clients, and overall sales coordination
Marketing Specialist
CKC Fitness Systems2023 – 2023
- Acting Community Manager on Instagram, Facebook, and LinkedIn social platforms while also creating curated social posts utilizing Metadata, Google Analytics, and Customer Demographics to increase awareness and conversion, - Consulted with the CKC Fitness Systems startup on website UX design, email marketing strategy, project tracking/ timeline processing and how to utilize customer analytics to increase conversion. - Networked with health/wellness industry professionals to establish the correct path to developing a long term Marketing Strategy for a brand new fitness product.
Account Management Intern
Media.Monks2022 – 2022
- Assisted project managers, account executives, and business development teams in overseeing special project executions across all key program areas and marketing channels, including social media campaign content, commercial video production, and presentation pitch decks. - Translated data and consumer insights into social recommendations for clients while forging relationships with internal specialists in marketing science, media, research, and technology to answer a strategic question for over ten projects for companies like Makers Mark, Microsoft, Patagonia, and Riot Games. - Established timelines, budgets, processes, and task sheets with the project manager to assure the project can continue to be conveyed and understood by the internal team and key stakeholders.
Project Intern
LOOP2020 – 2021
- Created visual assets for brands, clients, and LOOP social media including brand guides, partnership decks, investor decks, social media posts, social media feed designs, and newsletters. - Enhanced production sets by managing talent, working with directors/producers on set scheduling, and facilitating all in-person and virtual brand activation's for companies like Lobos Tequila, Clubhouse, and Queens Gaming Collective. - Documented and reported meetings to help strategize and implement into a brand strategy for clients resulting in an increase in productivity and creativity.
Personal Assistant To Chief Executive Officer
Queens Gaming Collective2021 – 2021
- Managed all personal appointments, meetings, and scheduling while communicating with clients and company senior executives / employees seven days a week. - Tracked, reported, and created visual assets on the updates in the $176 billion gaming industry for partnership decks, investor updates/ decks, members of talent, social media, and business development. - Assisted Operating the @queensgg as social media community manager while building the voice of the company through captioning, commenting, and engaging leading to a growth of over 7,100 Instagram followers in less than 6 months. - Lead on all in-person bonding and virtual activations internally, leading to an increase in positive company culture and connection while coordinating with caterers, location venues, and other vendors to maintain seamless execution of events.
Office Intern
Engineering and Testing Services, Inc.2017 – 2021
-Part-Time Office intern responsible for interacting with clients on the phone and via email -Assisting with marketing projects and presentations, office organization and storage of important documentation
Model
Modelogic, Inc.2018 – 2019
Part-time Model for Modelogic, a Modeling company based out of Richmond, VA. -Traveled the Tri-State Area for bookings. -Managed Working, Highschool Education, and Social Activities while traveling for modeling. -Communicated with brands/photographers during bookings and photoshoots. -Designed and produced a modeling portfolio to represent me at all bookings.
Education
Tidewater Community College
2019 – 2021
Floyd Kellam High School
2016 – 2019
