Brett Pajerski

Business Owner

2021 – Present

As the Owner and Operator of Media Wave SD, I, Brett Pajerski, take pride in managing the overall operations, strategic planning, and growth of our innovative social media marketing agency. I bring a decade of invaluable experience, having worked in the agency environment since 2011, which I leverage to guide our talented team and elevate our company's offerings.

Key Responsibilities:

Strategic Leadership: I set the strategic direction for Media Wave SD, ensuring we are always on the cutting edge of social media and podcast advertising trends. It's my job to conceive and implement innovative marketing strategies that not only cater to our clients' needs but also fuel our company's growth.

Client Relations: Building and nurturing client relationships is at the heart of what I do. I work closely with each of our clients to understand their unique goals, and I align our services to meet these objectives and exceed their expectations.

Team Management: I oversee our skilled team, fostering a culture that encourages innovation and continuous improvement. From hiring and training to guiding professional development, I ensure our team members stay updated with the latest industry knowledge and skills.

Financial Management: I manage the financial aspects of our agency, including budgeting, forecasting, and financial planning. My role involves making sure our resources are allocated and utilized in the most efficient way.

Business Development: I'm always on the lookout for new business opportunities and partnerships. My role involves driving expansion efforts to increase Media Wave SD's market presence and client base.

Director of Sales and Marketing

2011 – 2023

Tasks include conceptualizing direction of all projects, prioritizing task completion and contributing graphic, logo, print, website and 3D designs Integrating business and creative strategy ensuring that the overall project will meet our clients’ multiple needs Offer a well rounded and diverse approach to providing industry leading solutions in web design, identity systems, print design, interactive media, SEO, promotional design, along with 3D animation and rendering Combine creativity, imagination, passion, perfection, and an eye for the little detail to create business solutions that exceed the expectations of clients Prospected for current and future business by various methods including community functions, internet marketing, social networking sites, promotions and website content

Catering Manager and Bartender

2010 – 2011

Responsible for booking and implementing all details on a wide variety of events and functions accommodating 35 - 450 guests Communicated with client to match services, locations and menus to meet all guest needs Accountable for bar appearance, operations, inventory accountability and serving all beverages through the wait-staff and directly to bar customers Affectively created unique, specialty and upscale items for drink menu and daily specials

Marketing and Sales Manager

2006 – 2009

Established and solidified relationships with over 400 retail accounts handling all aspects of client needs resulting in increased sales and customer satisfaction Developed a target list of retail partners and presented seasonal sales and marketing initiatives to effectively increase account base Acquired snowboard / surf athletes for advertisements and integrated athlete input into R&D process as well as created opportunities to promote team and brand Responsible for creating and implementing sales programs, policies and incentives Created materials and incentive programs while coordinating the complex logistics associated with attending the Action Sports Retailer, Surf Expo and Snowsports Industry America tradeshows

Sales

2006 – 2008

Snowboard market and retail consulting

Marketing and Sales Coordinator

2003 – 2005

Assisted President and V.P. with distribution needs for national retailers including 7-11, Wal-Mart, and Eastern Skate Supply Conceptualized innovative marketing programs for targeted retailers that strengthened the brand's positioning, product awareness, and profitability Monitored pre-production products for market suitability, design and content accuracy Worked with the President and V.P. to ensure that the marketing initiatives were in-sync with the company's goals by providing board sports marketing trends and demographics Increased athlete roster by negotiating contracts and signing numerous skate and snowboard professionals including X-Games, Dew Tour and Olympic medalists

Retail Salesperson

2002 – 2003

Top sales performer for 2002 Maintained knowledge of current sales, promotions, policies and security practices Recommend, selected and located merchandise based on customer needs Created strong and effective visual merchandising strategies within the retail environment

General Manager

2001 – 2003

Integral in the creation of the brand with athletes J.J. Thomas, Erik and Bjorn Lienes Developed and managed market strategies, sales personnel and sales programs while managing budgets for each department Effectively educated the sales force and team riders to their specific marketing programs, brand development responsibilities and product placement initiatives Participated as a team member on new product review and successfully implemented rider input into the design and product production Designed, constructed and transported the widely conceded "best start-up" (400 sq. ft.) booth for The Snowsports Industry America tradeshow held in Las Vegas Implemented and executed sales policies, marketing initiatives and customer satisfaction strategies which lead to exceeded profit projections within the first 6 months

Team Rider

1994 – 1999

Snowboard Team Rider for a great product!

Team Rider, Research and Development

1993 – 1999

Featured Athlete – Fish-eye Films, Purity of Essence Films and Big Screen Production for Warren Miller Movie – Snowriders 2

Submitted innovative design concepts for boot, binding and snowboard productions that were later implemented into consumer production lines. (Some concepts and features are currently in use after more than 15 years)

BACHELOR OF ARTS

1997 – 2001

Skills: Graphics