Harpreet Shergill

Retail Sales Associate

2023 – 2024

*Overcame the challenge of diverse customer needs by offering tailored recommendations on outdoor apparel, footwear, and equipment, leveraging insights from inventory and product management and collaborating with the Internal Marketing team, resulting in increased customer satisfaction and purchase rates. *Addressed recurring product fit issues by implementing a structured evaluation process, collaborating with external partners to refine solutions, which improved customer satisfaction metrics by 75% and helped surpass store membership targets. *Conducted market research on outdoor product trends through in-depth analysis of product needs and performance metrics, utilizing *Microsoft Excel for tracking insights, leading to a 40% boost in sales conversion across multiple product categories. *Participated in and organized retail store events, coordinating with the Community and Creative team, managing logistics using organizational skills, and enhancing engagement through collaborative planning and execution.

Junior Marketing Strategist (Freelance)

2023 – 2023

*Assisted the CEO with various tasks as a Junior Marketing Strategist, including market research, data entry, campaign strategy, and content creation for social media platforms like Instagram, enhancing client engagement and targeting a younger audience. *Conducted in-depth industry research, leveraging analytics and reporting tools to analyze social media trends. Identified strategies to drive sales growth and foster brand loyalty within the Health and Wellness market. *Designed clear and compelling marketing materials (e.g., website and Instagram content) using Canva, Photoshop, and Google Suite, aligning with digital marketing best practices to effectively communicate product features and benefits to diverse audiences in an inclusive manner. *Independently managed strict deadlines by applying a proactive and curious mindset, implementing a personalized time-tracking system to improve task quality and maintain 100% adherence to deadlines. *Collaborated with team members and engaged in mentorship opportunities, fostering a collaborative environment while driving growth in digital marketing efforts.

Field Marketing Rep (Contract)

2023 – 2023

*Faced difficulty in differentiating customer segments effectively, utilized marketing strategies from foundational courses to customize product offers, boosting segment-targeted sales and improving return customer rates. *Recognized patterns in customer interactions suggesting an underutilized opportunity for improved product alignment, devised a method for collecting actionable insights, which enhanced selection relevance and sales drive increase. *Successfully engaged with diverse customer base, fostering positive interactions and driving brand loyalty through targeted marketing initiatives.

Retail Sales Associate

2022 – 2022

I facilitated customer journeys by providing point-of-sale transactions, supporting customer service inquiries, and offering in-store product assistance. I leveraged data analysis and visual communication skills to maintain optimal inventory levels and curate engaging product presentations. Demonstrated strong analytical skills through ability to prioritize customer needs and translate them into actionable recommendations for product development.

Online Fulfillment Team Member

2021 – 2021

I streamlined fulfillment operations by optimizing warehouse layout, managing order fulfillment, and facilitating contactless customer interactions. I provided customer support through returns processing and conducted needs assessments to recommend optimal product solutions.

Front Desk Receptionist

2020 – 2020

I facilitated patient intake, optimized scheduling processes, and managed communication channels to ensure a seamless patient experience I ensured project completion by coordinating with insurance providers, managing patient data accuracy, and maintaining inventory levels within individual operatories.

Bachelor of Arts - BA

2021 – 2025

Completed rigorous coursework in liberal studies, honing academic writing skills. Delved into marketing courses to develop strategic thinking and communication abilities. Explored creative writing techniques to enhance storytelling and expression.

Dean's List Fall 2022 till Spring 2024

Product Design and Marketing Strategy

*Spearheaded a product redesign and repositioning initiative, leveraging market research methodologies and data analysis to boost customer engagement and drive a significant rise in overall sales. *Performed SWOT analysis in team collaboration, conducted in-depth market research, and applied insights into consumer behaviors and market trends to develop a consumer-centric design, leading to growth in the target customer base. *Designed a sustainable and ergonomic product redesign that incorporated statistical tools to measure efficiency, reduced carbon emissions, and enhanced inclusivity. *Created a data-driven marketing strategy that boosted new customer acquisition by utilizing Excel for analyzing market trends and implementing effective segmentation, targeting, and positioning techniques. *Utilized analytical skills and digital marketing tools to increase online community engagement and enhance brand awareness.

Global Issue Project

*Developed a comprehensive group video and individual analysis on food insecurity, which facilitated an increase in audience understanding and policy discussion. *Investigated multifaceted aspects of the global food insecurity issue, producing research that improved local intervention strategies. *Played a crucial role in an awareness campaign, increasing engagement with research-based solutions to food insecurity.

Sustainability in Fashion Event

*Active organizer of campus event promoting sustainable fashion practices. *Coordinated vendor participation, educational booths, and event logistics. *Presented information on sustainable fashion and assisted vendors.