Karen DuPuis
Design Director · High Society Freeride Company LLC
Aspen, CO
Work Experience
Design Director
High Society Freeride Company LLC2021 – 2023
• Manage daily ecommerce operations for an $8M direct to consumer action sports company • Contributed to sales growth by 70% YOY • Restructured an upsell app increasing sales 5x by $120k in 6 months • Overhauled website by shooting professional product photos and designed/coded the creation of review and media web pages
Photographer Assistant
David O. Marlow Photography2019 – 2021
• Assisted with planning, setup, staging, styling and execution of architectural photo shoots on location • Utilized creative and technical knowledge to help produce impactful imagery for real estate listings that have sold for up to $33M • Facilitated creating promotional property photographs currently on the website for The Little Nell, a 5-star, 5 diamond luxury hotel • Managed and updated website by editing and uploading content
Assistant Manager
Abercrombie & Fitch2008 – 2009
• Created growth in sales from $10M to $12M YOY through store management, leadership, recruiting, and customer experience • Responsible for hiring, training, developing, scheduling and managing a team of over 100 employees • Designed and executed the creation of visual merchandise displays
Sales/Service Representative/Design Specialist
CustomInk.com2007 – 2008
• Assisted customers via telephone and email with creating designs, calculating price quotes, order inquiries, placing orders and resolving problems for a $500M online design company • Generated sales averaging $60k monthly • Created and modified designs per customer specifications for an extensive line of custom apparel, accessories and novelty items • Strengthened market position by establishing high conversion rates of up to 30% for incoming leads realized into sales
