Patrick Meehan
Sales Manager · Phunkshun Wear LLC
Denver, CO
Work Experience
Sales Manager
Phunkshun Wear LLC2021 – Present
? Managed and facilitated all Retail and In-House accounts directly during pandemic via web and zoom to achieve sales goals ? Hired, managed and coached sales team of 7 to support and grow sales in key territories including Rocky Mountains, Tahoe Region, New England and Mid-Atlantic ? Created and implemented CRM system from open source database program, Airtable to manage sales goals and forecast outcomes ? Researched, selected and implemented new B2B sales system, nuORDER ? Oversaw buying group programs with SMC and SSL Buying Groups ? Planned and implemented new summer pipeline with sales reps to help launch new headband product line and category ? Planned, attended and participated in on site activations and trade shows to promote brand at both consumer, trade and media events ? Co-managed corporate partnerships with Alterra Resorts, PSIA, CSCUSA and High Fives Foundation
Event Marketing and Media Relations Manager
LEKI USA Inc2017 – 2020
Coordinated with German sales and marketing team to leverage assets and translate international marketing campaigns to the US market for each product category ? Leveraged media, athlete, and non-profit partnerships to execute marketing plan for both Outdoor and Ski Industry ? Contracted with photographers and athletes to create content and assets for marketing and sales ? Wrote copy for website, sales and marketing materials ? Trade Show Production - responsible for concept, design, and build of trade show booth ? Administered and acted as emcee for largest digital sales meeting in company history with 40+ attendees, creating a blueprint for future international meetings ? Contracted with leading industry media outlets to develop consistent print and digital campaigns ? Developed and produced web series, "UNGROUNDED", Over 1.8M views of 4 episode series ? Implemented Email Marketing; creating bi-weekly newsletter with design team. Grew list from zero to over 35K in less than 6 months ? Managed Social Media accounts and grew social following by over 200% ? Created partnerships with non-profit organizations, including creating a custom collaborative product for High Fives with 5% of proceeds benefiting the foundation. High Fives Wanderfreund ? Developed and managed strategic event partnerships, including logistics plans and oversaw event activations both regionally and nationally to support growth in key product categories ? Researched and drafted a marketing and internal education program to promote DEI ? Trained and mentored Sales Coordinator as a new hire in a new position
Logistics Team Member
Red Bull2014 – 2017
? Managed Red Bull event infrastructure for Western New York regional marketing team ? Maintained and organized all infrastructure materials in warehouse space including coolers, inflatable arches, flags, tents and support vehicles ? Successfully oversaw all infrastructure delivery, placement and return ? Worked closely with event coordinators for successful product placement of all promotional material ? Worked on a team of 3-5 members reporting the Field Marketing Manager and Field Marketing Specialist ? Worked on Red Bull signature events such as Berm Burners, All Snow, Crashed Ice and others ? Setup and maintained VIP Hospitality area at multiple AMA Pro Motocross events featured on National Television ? Worked with Ironman to setup activation stations on course for athlete support ? Supported local 3rd party events with product and infrastructure
Regional Marketing Manager / Team Manager / Social Media Manager
Pret Helmets2012 – 2017
? Attended regional and national trade shows and demos ? Collaborated with sales and marketing team on design, sourcing and build of trade show booths ? Established relationships with both current and new dealers ? Supported reps with in store and on hill events, sales and demos ? Developed partnerships with key retail and on hill influencers throughout the North East region ? Recruited athletes for Pret team and negotiated endorsement contracts ? Maintained inventory of promotional products and materials for distribution to athletes and on-hill reps ? Leveraged athletes and partners to generate content for social media, web and print ? Oversaw social media strategy and implementation
