Jodie Michalak

Senior Copywriter · Reima

Round Rock, TX

In My Own Words

Clever, curious, and passionate with a pen, I learn your brand vision and heart so you can make loyal connections with your customers. I have over 17 years of experience in freelance copywriting, agency, and in-house for clients ranging from outdoor lifestyle, health & wellness, beauty, fashion, and consumer goods. Whether crafting witty taglines, engaging social posts, ads, product descriptions, product reviews, marketing emails, newsletters, or articles, I tell your story and sling copy that converts.

Bonus: Licensed cosmetologist

Work Experience

E-commerce Loyalty Coordinator

Reima

2024 – Present

Freelance Senior Copywriter

Jodie Michalak

2007 – Present

Design brand voice and personality, website facing, and campaign strategy for businesses in nearly every niche. Built stories, print publications, and digital content. Led creative concepting for multiple content calendars each month. Worked with hundreds of brands over 17 years including Airstream, NYT, CBS, Byrdie, 7 Med Spa, LovetoKnow, Wide Open Pets, Love Hairstyles, Dotdash, Tattoo.com, and Texas Living Magazine.

Senior Copywriter

woom

2022 – 2023

Proud to be part of a global, award-winning kids’ bike brand. Wrote reams of emails, SMS, web copy, taglines, headers, campaign messaging, product descriptions, and paid media. Named 4 limited edition bike colorways sold globally. Optimized website for SEO and crafted engaging pop-ups, banners, and landing pages for sales funnels.

E-Commerce Copywriter

Giddy

2021 – 2022

Talked up an innovative mens’ medical device benefits to crawlers and customers. Developed campaign strategies, SEO, email, ads, social, taglines, and website facing. Crafted winning pitches to investors and partners including COTA, Sesame Care, and CookUnity.

Advertising Copywriter

Gotcha Mobi

2013 – 2017

Wordsmith dreaming up copy for print, online, social, and ads. Created content strategy and developed brand voice for all agency clients. Managed social media and content calendars. Crafted catchy slogans/taglines and company personalities to create a lasting digital presence.

Education

Northern Arizona University

Skills

EnglishCreative WorkFinTechCreative AgenciesWeb ContentKeyword ResearchAttention to DetailArticle WritingProfessional WritingInformation ResearchPress ReleasesContentfulMarketing CampaignsEditorialContent DevelopmentBloggingStoryEmail MarketingMedical WritingTechnical WritingTrade MarketingBrand AwarenessPrint PublicationsBranding & IdentityBrand StorytellingPaid AdvertisingEditingTaglinesSlogansE-commerce SEOStrategic CommunicationsMessagingCreative WritingOnline CopyPaid Media AdvertisingProduct DescriptionsEmailCampaign StrategiesSearch Engine Optimization (SEO)E-CommerceSalesCopywritingPromotional CopyWeb Content Writingad copySEO Copywriting