Matthew Louk
In-store visual merchandising and branding leader · BRP
Dallas–Fort Worth metroplex, TX
In My Own Words
SUMMARY: Creative individual with over twenty-five years of diverse retail and wholesale experience, specializing in visual merchandising and store design strategies that have driven significant retail growth and strengthened brand presence for global brands.
SKILLS & EXPERTISE: Visual Merchandising & Store Design · Retail Brand Development & Management · Fixture Design & Procurement · 3D Visualization & Space Planning · Retail Storytelling & In-Store Marketing · Cross-Functional Team Leadership
Work Experience
Visual Merchandising Manager, Global Retail Experience
BRP2022 – 2025
• Enhanced and evolved in-store messaging assets to highlight BRP’s product durability, performance and versatility, while incorporating retail storytelling that resonates with BRP’s adventure-seeking consumers. o Developed relationships with internal accessory and apparel teams to identify BRP product trends to develop effective in-store visual assets. • Developed compelling visual merchandising materials - including educational visual merchandising guides, videos and seasonal planograms for vehicle accessories and apparel across the Ski-Doo, Sea-Doo and Can-Am powersports brands. o Expanded in-store messaging assets from 40-50 to over 450 assets within two years, significantly enhancing brand presence, customer engagement and driving consistent brand messaging across all retail channels. • Utilized 3D rendering software to visualize and innovate retail concepts that enabled the evolution of BRP's in-store storytelling, delivering an impactful customer experience that increased sales and strengthened brand identity and loyalty.
Senior Marketing Manager - In-Store
Dickies®, a VF Company2020 – 2021
• Developed high-impact retail presentations and for key accounts, owned-retail and experimental initiatives, consistently aligning with brand objectives across diverse retail channels. • Directed all facets of the in-store fixturing program, including fixture design and costing, inventory management and shipping coordination. • Coordinated and optimized the third-party in-store merchandising program, partnering closely with sales for maximum store visit effectiveness. • Delivered high-impact retail concept designs by applying 3D design skills that eliminated reliance on external designers and generated savings of over $100,000.
Senior Retail Merchandising Consultant
Visual Retailing LLC2012 – 2016
• Provided strategic store planning, design and visual merchandising solutions that were timely and budget-conscious for prominent clients such as Disney, Coca Cola, Arc’teryx, Haggar, Specialized Bicycles, Champs Sports, Hershey, Goodwill and CAT Diesel.
Senior Retail Merchandising Consultant
CGI2007 – 2012
• Provided strategic store planning, design and visual merchandising solutions that were timely and budget-conscious for prominent clients such as Nike (U.S. and Europe), Columbia Sportswear, Perry Ellis, New Balance and JCPenney. • Designed and created a 350+ page user training manual for the Visual Retailing 3D visual merchandising software solution with 450 step-by-step visuals, reducing onboarding time and improving training efficiency.
