Aug 2019 — Jul 2022
Ecommerce Director · Good Clean Love
Led all aspects of e-commerce & direct-to-consumer marketing. Set and executed strategies aimed at aggressive growth while managing a team of collaborative specialists and third-party agency partners.
- Led 1500% growth in D2C branded gross online sales plus 720% lift in sales as an Amazon FBA seller.
- Strategies and initiatives delivered substantial increases in product demand, conversion, AOV, items per order, annual purchase rate, and customer lifetime value.
- Directed effective growth optimizations via third-party agencies for SEM, SEO, digital advertising, and Amazon platform management, including a 1.7x lift in product view conversion at Amazon.
Jun 2018 — Apr 2019
Responsible for strategic planning and oversight of marketing programs to support e-commerce business and a chain of nationwide boutique retail locations. Leadership role responsible for brand development, traffic, sales goals, P&L, customer experience, customer acquisition and retention, strategic execution, reporting, and staff development.
Results: 28% lift in e-commerce revenue with an increase of 37% for net profits and a 63% increase in total online orders. Executed site usability initiatives that lifted conversion 79% and greatly impacted purchase frequency and lifetime value metrics. All while cutting overall marketing spend.
Nov 2008 — Apr 2018
Marketing Director · Tactics Boardshop (Tactics.com)
Senior marketing leadership, planning and managing all major initiatives for multi-channel retailer specializing in snow, skate, footwear, and apparel.
- Led 10 years of steady, profitable growth.
- Introduced best practices for planning, analysis & execution.
- Fostered significant increase in industry market share.
Jul 2014 — Nov 2016
Board of Directors (Volunteer) · Eugene Parks Foundation
Participated as a volunteer member of the Eugene Parks Foundation, serving as board secretary in 2015-16.
- Evolved foundation's marketing and outreach strategies.
- Advocated for various projects to benefit Eugene-area residents.
Aug 2007 — Nov 2008
Director, Car Toys Online · Car Toys
Oversaw e-commerce operations including digital marketing, search strategies, content marketing and a small call center.
- Returned a historically in-the-red online division to EBITDA-profitable within 12 months.
- Executed cost-effective selling strategies to increase revenue and net profits.
Jan 2001 — Jul 2007
Marketing Director · Huppins Hi-Fi (OneCall.com)
Directed all marketing activities for multi-channel consumer electronics, fueling significant growth during my tenure.
- Introduced robust catalog program and cost-effective print advertising strategy.
- Helped grow combined online and retail business by 120%.
- Led numerous initiatives to increase brand visibility and revenue market share.
