Led all aspects of e-commerce & direct-to-consumer marketing. Set and executed strategies aimed at aggressive growth while managing a team of collaborative specialists and third-party agency partners. - Led 1500% growth in D2C branded gross online sales plus 720% lift in sales as an Amazon FBA seller. - Strategies and initiatives delivered substantial increases in product demand, conversion, AOV, items per order, annual purchase rate, and customer lifetime value. - Directed effective growth optimizations via third-party agencies for SEM, SEO, digital advertising, and Amazon platform management, including a 1.7x lift in product view conversion at Amazon.

Senior marketing leadership, planning and managing all major initiatives for multi-channel retailer specializing in snow, skate, footwear, and apparel. - Led 10 years of steady, profitable growth. - Introduced best practices for planning, analysis & execution. - Fostered significant increase in industry market share.

Participated as a volunteer member of the Eugene Parks Foundation, serving as board secretary in 2015-16. - Evolved foundation's marketing and outreach strategies. - Advocated for various projects to benefit Eugene-area residents.

Oversaw e-commerce operations including digital marketing, search strategies, content marketing and a small call center. - Returned a historically in-the-red online division to EBITDA-profitable within 12 months. - Executed cost-effective selling strategies to increase revenue and net profits.

Directed all marketing activities for multi-channel consumer electronics, fueling significant growth during my tenure. - Introduced robust catalog program and cost-effective print advertising strategy. - Helped grow combined online and retail business by 120%. - Led numerous initiatives to increase brand visibility and revenue market share.