Completed rigorous coursework in liberal studies, honing academic writing skills. Delved into marketing courses to develop strategic thinking and communication abilities. Explored creative writing techniques to enhance storytelling and expression.

Dean's List Fall 2022 till Spring 2024

Golf

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Outdoor

Snow

Streetwear

Surf

Yoga

Health & Fitness

Creative writing

Hiking

Rock climbing

Snowboarding

Soccer

Film photography

Content Creator

Ice hockey

Action Sports

Writer | Marketing and Communications

Digital & Media

Product Design and Marketing Strategy

*Spearheaded a product redesign and repositioning initiative, leveraging market research methodologies and data analysis to boost customer engagement and drive a significant rise in overall sales.
*Performed SWOT analysis in team collaboration, conducted in-depth market research, and applied insights into consumer behaviors and market trends to develop a consumer-centric design, leading to growth in the target customer base.
*Designed a sustainable and ergonomic product redesign that incorporated statistical tools to measure efficiency, reduced carbon emissions, and enhanced inclusivity.
*Created a data-driven marketing strategy that boosted new customer acquisition by utilizing Excel for analyzing market trends and implementing effective segmentation, targeting, and positioning techniques.
*Utilized analytical skills and digital marketing tools to increase online community engagement and enhance brand awareness.

Global Issue Project

*Developed a comprehensive group video and individual analysis on food insecurity, which facilitated an increase in audience understanding and policy discussion.
*Investigated multifaceted aspects of the global food insecurity issue, producing research that improved local intervention strategies.
*Played a crucial role in an awareness campaign, increasing engagement with research-based solutions to food insecurity.

Sustainability in Fashion Event

*Active organizer of campus event promoting sustainable fashion practices.
*Coordinated vendor participation, educational booths, and event logistics.
*Presented information on sustainable fashion and assisted vendors.

Seeking a fulfilling role in Communications within the outdoor recreation and/or environmental industry, where I can use my background in Liberal Studies and Creative Writing to communicate sustainability through thoughtful, impactful storytelling. With a passion for writing and visual arts, I focus on creating work that centers community, connection, and purpose. I’m excited to contribute to a dynamic team and explore opportunities in writing, marketing, and communications.

*Overcame the challenge of diverse customer needs by offering tailored recommendations on outdoor apparel, footwear, and equipment, leveraging insights from inventory and product management and collaborating with the Internal Marketing team, resulting in increased customer satisfaction and purchase rates.
*Addressed recurring product fit issues by implementing a structured evaluation process, collaborating with external partners to refine solutions, which improved customer satisfaction metrics by 75% and helped surpass store membership targets.
*Conducted market research on outdoor product trends through in-depth analysis of product needs and performance metrics, utilizing *Microsoft Excel for tracking insights, leading to a 40% boost in sales conversion across multiple product categories.
*Participated in and organized retail store events, coordinating with the Community and Creative team, managing logistics using organizational skills, and enhancing engagement through collaborative planning and execution.

Retail Sales Associate

*Assisted the CEO with various tasks as a Junior Marketing Strategist, including market research, data entry, campaign strategy, and content creation for social media platforms like Instagram, enhancing client engagement and targeting a younger audience.
*Conducted in-depth industry research, leveraging analytics and reporting tools to analyze social media trends. Identified strategies to drive sales growth and foster brand loyalty within the Health and Wellness market.
*Designed clear and compelling marketing materials (e.g., website and Instagram content) using Canva, Photoshop, and Google Suite, aligning with digital marketing best practices to effectively communicate product features and benefits to diverse audiences in an inclusive manner.
*Independently managed strict deadlines by applying a proactive and curious mindset, implementing a personalized time-tracking system to improve task quality and maintain 100% adherence to deadlines.
*Collaborated with team members and engaged in mentorship opportunities, fostering a collaborative environment while driving growth in digital marketing efforts.

Junior Marketing Strategist (Freelance)

*Faced difficulty in differentiating customer segments effectively, utilized marketing strategies from foundational courses to customize product offers, boosting segment-targeted sales and improving return customer rates.
*Recognized patterns in customer interactions suggesting an underutilized opportunity for improved product alignment, devised a method for collecting actionable insights, which enhanced selection relevance and sales drive increase. 
*Successfully engaged with diverse customer base, fostering positive interactions and driving brand loyalty through targeted marketing initiatives. 

Field Marketing Rep (Contract)

I facilitated customer journeys by providing point-of-sale transactions, supporting customer service inquiries, and offering in-store product assistance. I leveraged data analysis and visual communication skills to maintain optimal inventory levels and curate engaging product presentations. Demonstrated strong analytical skills through ability to prioritize customer needs and translate them into actionable recommendations for product development.

I streamlined fulfillment operations by optimizing warehouse layout, managing order fulfillment, and facilitating contactless customer interactions. I provided customer support through returns processing and conducted needs assessments to recommend optimal product solutions.

Online Fulfillment Team Member

I facilitated patient intake, optimized scheduling processes, and managed communication channels to ensure a seamless patient experience I ensured project completion by coordinating with insurance providers, managing patient data accuracy, and maintaining inventory levels within individual operatories.

Front Desk Receptionist

Founder at BluStarr

Graphic Designer

As the year comes close to an end, I&#39;m reflecting on all the adventures I had the honor of taking part in! Snowboarding has been a dream of mine since I was a young kid, and I finally get to make it a regular hobby. Here&#39;s to season two of snowboarding and no more catching edges!

I&#39;ve heard creating a portfolio of all my works is a great way to show peers and employers my growth, as well as a great way to reflect on past projects and how I could improve. I just created the first draft of my professional works including: gigs, projects, and an ongoing TikTok platform I use for content creation and research! <a target="_blank" rel="noreferrer" href="https://harpreetsportfolio.my.canva.site/">https://harpreetsportfolio.my.canva.site/</a>

As I start the end of my journey throughout university I have been reflecting on all my writing pieces (creative and academic), attached is a link to my academic writing portfolio. It&#39;s been an honor to learn, grow, and continue my learning journey post-grad at all the future companies I partner with. <a target="_blank" rel="noreferrer" href="https://medium.com/@harpreetwrites">https://medium.com/@harpreetwrites</a>

My first taste of Marketing was my role as Media Manager for Cal State LA&#39;s &quot;Environmental Policy Committee&quot;. My 2nd year of college I was able to create posts and initiatives via Instagram (<a target="_blank" rel="noreferrer" href="https://www.instagram.com/asiepc/">https://www.instagram.com/asiepc/</a>) as well as uphold the following responsibilities: <ul><li>Managed the environmental media operations for the committee, implementing communication tactics that strengthened the organization&#39;s message and presence, leading to heightened community involvement.</li><li>Played a crucial role in the organization and facilitation of key events during the Earth Week campaign, collaborating with teams to implement activities that significantly raised attendance and community involvement in sustainability initiatives.</li><li>Designed a multi-channel marketing approach for campus events, incorporating innovative planning solutions and presentation techniques that resulted in higher engagement levels and efficient budget management through strategic cost-reducing measures.</li></ul>

Specializing in Media Creation

Paul Barranco

Videographer/Photographer/Editor

Cameron Boyd

Senior Manager, Marketing Communications at Riot Games

Justin Cafiero

Content Creator & Photographer

Miriam Carbó

Brand Director | Marketing Communications, Creative Direction

Sean Clark

Creative, driven communications professional. 

Meg Coughlin

Digital Marketing Strategist | Master's in Digital Media Management

Daniela Cumbee

Photo / Video / Content Managment

Alan Davis

Social Media & Events Manager | Brand Storytelling, Content Creator

Kat Delaney

Digital Marketing & Creative Design

Blake Ellis

Creative Director, Social Media & Digital Marketing

Paige Fellers

Communications I Development I Strategic Marketing I Event Management

Erica Gutierrez

Freelance/ Photographer + Videographer

Tyler Hanson

Tanya Joumblat

Photographer, Freelance Content Creator

Justin Malpica

Communications Manager; open to Operational Auditor (remote).

Carly Mariani

Experienced Digital Marketing Strategist and Ecommerce Expert / Driving ROI Through Data & Business Intelligence

Diego Martini

--SEO Specialist, Content Creator & Entrepreneur

Cate McCoy

Brand and Digital Marketing Founder

Liliana Nabhan

Digital Marketing at Media Wave SD

Brett Pajerski

Degree in Business Marketing from Chico State / Contractor at Linqia / pursuing Marketing with a focus in digital marketing and advertising

Hailey Pazdel

Marketer || Photographer || Coffee Nerd

Chris Sharp

Assistant Account Executive at Gallegos United | Advertising, Public Relations, Amateur Photographer

Rebecca Valiente

Designer, Photographer, Videographer

Tim VanGilder

Photo/Video Journalist and skateboarder 

Stefan Werba

Digital Marketing Coordinator

Taylor West

Retail Operations & Retail Communications 
District Manager & Field Leadership

Business owner & Plantscape Specialist 

stefanie daisey leonard

Harpreet Shergill is a Writer at REI in San Francisco, California. View their experience, skills and work history on Malakye — the professional network for…

Harpreet Shergill — Writer at REI

Harpreet Shergill — Writer at REI

Harpreet Shergill

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