Diego Gonzalez-zuniga
Freelance Marketing Consultant · DIEGO DOWNTOWN
New York, NY
In My Own Words
As an accomplished Freelance Marketing Consultant and Content Creator with over 10 years of experience, I specialize in driving brand growth through innovative digital marketing strategies, e-commerce optimization, and high-impact influencer collaborations. My expertise spans across fashion, hospitality, and beauty industries, where I’ve crafted tailored solutions that consistently deliver measurable results.
Key Highlights:
E-Commerce & SEO: Successfully developed and launched e-commerce websites for multiple clients, implementing advanced SEO techniques that increased organic search traffic by 10,000+ monthly visitors within six months.
Paid Ad Campaigns: Managed advertising budgets exceeding $100K across Google Ads, Facebook Ads, and Instagram Ads, optimizing for a 150% increase in click-through rates and ensuring maximum ROI.
Influencer Marketing: Increased brand visibility and sales by 25% through strategic social media influencer partnerships, driving both engagement and customer acquisition.
Throughout my career, I’ve had the opportunity to lead high-performing teams, manage marketing budgets up to $250K, and execute award-winning campaigns that significantly increased brand awareness and sales. As Head of Media & Content at UNITED FRAY, I developed a lifestyle website that saw a 25% traffic increase, enhancing audience engagement through data-driven content strategies.
I’ve also led marketing efforts for large-scale events, social media campaigns, and brand launches, such as the award-winning rebranding of Westfield Property Group’s premium shopping center, which resulted in a 40% boost in new customer acquisition.
Passionate about sustainable fashion and wellness, I bring extensive experience in retail leadership, including opening flagship stores domestically and internationally. I thrive on delivering results-driven marketing strategies, managing cross-functional teams, and helping brands grow their online presence.
Fluent in both English and Spanish, I excel at connecting with diverse audiences and fostering meaningful brand loyalty across global markets.
Core Competencies include:
Merchandising
Sales Management
Inventory Management
Visual Merchandising
Retail Sales
Sales Operations
Inventory Control
Customer Experience
Analytical Skills
Forecasting
Work Experience
Freelance Marketing Consultant
DIEGO DOWNTOWN2015 – Present
-Designed and built websites, CMS systems, and social media channels for clients in the fashion, beauty, hospitality, and wellness industries.
-Developed and curated engaging content strategies tailored to specific social media platforms such as Instagram, TikTok, Twitter (X), Facebook, and Pinterest which drove significant user engagement and brand loyalty increasing website traffic collectively by 75% and growing social media accounts by 50%.
-Implemented targeted ad campaigns across Google Ads, Facebook Ads, and Instagram Ads, achieving high ROI overseeing budgets exceeding $75K.
-Drove increased sales by 25% and increased brand awareness through the successful implementation of social media influencer programs.
Associate Store Manager
SKIMS2024 – Present
As an accomplished retail leader who opened the first-ever East Coast flagship on 5th Avenue in December 2024, I have a proven track record in team development and operational excellence. I have effectively driven store performance and elevated customer experiences.
In my role as Assistant Store Leader at SKIMS' 5th Avenue Flagship store, I have:
Enhanced Team Performance: Provided consistent coaching and feedback to team members, resulting in improved sales performance and the achievement of both individual and store sales targets.
Identified Growth Opportunities: Collaborated closely with store leadership to pinpoint areas for improvement, leading to the implementation of effective strategies that bolstered employee engagement, motivation, and retention.
Cultivated Talent: Recognized high-performing team members and developed tailored growth plans, facilitating their internal advancement and contributing to a robust talent pipeline.
Upholding Brand Standards: Ensured all employees comprehended and embodied SKIMS' brand values and goals, fostering a culture of accountability, transparency, and high performance.
Streamlined Onboarding: Participated in the hiring and onboarding process, setting clear performance expectations and instilling a culture of coaching and feedback from day one.
Fostered Inclusive Environment: Promoted a positive and inclusive workplace that encourages teamwork, open communication, and personal growth among all team members.
Through these initiatives, I have been instrumental in maintaining high-performance standards across the store, ensuring that all team members are empowered to excel in their roles.
Project Manager
Outerknown2022 – 2023
-Coordinated with architects, contractors, and vendors to ensure the first East Coast flagship store was built to specifications and within the timeline.
-Oversaw the procurement and installation of fixtures, furnishings, and technology systems. Ensured all operational aspects were in place, including inventory management, POS systems, and compliance with safety regulations.
-Achieved target customer satisfaction scores and increased net promoter scores across 5 stores through the design and implementation of standardized retail operating procedures to ensure brand consistency and operational efficiency.
-Developed a rigorous recruitment process to identify and onboard top talent and conducted comprehensive training programs focused on customer service, product knowledge, and sales techniques.
Head of Retail, Experiences, and Partnerships
Standard Dose2021 – 2022
-Increased monthly retail product sales by 65% and grew store foot traffic by 300% for 5 stores, through the oversight of all retail operations. Ensuring all locations met sales targets and provided exceptional customer service while implementing sales strategies and promotions that drove revenue growth and customer retention.
-Increased new customer acquisition and brand awareness by developing partnerships with reputable brands (The Ned, Zero Bond, NeueHouse, Soho House, and Shopify), by hosting wellness workshops and events that exposed the store’s brand to a new market segment.
-Created and executed integrated marketing campaigns that utilized various channels, including email, social media, and in-store promotion to grow average order value by 40%.
-Conducted market research to understand customer needs and preferences via online customer satisfaction and event surveys, using insights to inform product offerings, promotions, and marketing strategies.
Club Monaco Global Flagship Store Manager - 597 5th Avenue
Club Monaco2020 – 2021
-Managed two flagship stores with a combined revenue of over $25 million, optimizing sales, customer service, and inventory management.
-Led and motivated a team of 70+ associates and implemented best practices and sales strategies, resulting in a 3% increase in store sales and profitability.
-Recognized for outstanding management skills, receiving the prestigious Retail Manager of the Year award in 2019.
Club Monaco Global Flagship Store Manager - 160 5th Avenue
Club Monaco2018 – 2020
• Managed 2 flagship stores with combined revenues of $25MM+ across all key operational functions
• Led team of 70+ associates and oversaw hiring and training
• Increased store sales by 3% through implementation of best practices and sales strategies
Head Of Media
United Fray2017 – 2018
• Developed and launched new website for social sports company partnering with design team, external agencies, and content partners
• Led editorial team of 5 and end-to-end recruitment process for new talent
• Managed marketing budget of $250K+
• Owned and reported on paid advertising and event sponsorships, generating $150K in sponsorship deals with Gatorade, Power Bar, and Red Bull
Marketing & Events Manager
NoMa Business Improvement District2016 – 2017
• Managed strategic partnerships and events to promote the NoMa neighborhood in Washington, DC
• Executed 20+ events, leading planning and marketing campaigns
• Led creative development across physical and digital collateral, web, email, and social media
• Grew social media accounts (Facebook, Twitter, and Instagram) by more than 1,200 likes and followers
Marketing Manager
Westfield2013 – 2015
• Managed corporate marketing strategy and execution for premium shopping center
• Led brand re-launch through integrated marketing, PR, event production, social media and email
• Owned content strategy and development across social media (Facebook, Twitter, Instagram) and email
• Led all aspects of customer service program and mentored 3 customer service ambassadors
Store Director
Madewell2012 – 2013
-Oversaw store operations to achieve sales, service, customer satisfaction and profitability goals. Accounted for budget including labor cost and overall expenses at the store level. -Communicated business results, traffic trends, and product feedback to upper management in regards to response from customers on a weekly basis. -Connected with two tiers of management using career development tools and leadership training programs.
Store Manager
Abercrombie & Fitch2005 – 2011
-Managed a 10,000 sq. ft. store with revenues in excess of $25,000/day and a staff of 120. -Responsible for training and overall performance of store associates including customer service, organization, auditing, and maintaining store presentation standards. -Supervised and develop managerial staff including 4 Assistant Managers and 1 Manager-in-Training (MIT). -Communicated District and Regional management regarding store operations, employee relations, and sale profits. -Consistently drive a culture of inclusion in stores to deliver the best customer service, as well as maximize the diverse talent across the employee base.