Jesse Liotti
Marketing Manager Monster Energy Company
Baldwin, NY
In My Own Words
With over 8 years of experience in marketing, I am passionate about creating and executing promotional campaigns that connect with customers and drive brand loyalty. I have a Bachelor's degree in Business Management which enable me to plan, manage, and implement marketing events and activities across various venues and platforms. I currently work as a Consumer Engagement Marketing Manager at Monster Energy, where I lead a team of talented and enthusiastic brand Ambassadors who represent the brand and its products at sporting events, concerts, charitable functions, and other occasions. I value teamwork, creativity, and innovation, and I strive to deliver exceptional results that align with the company's vision and mission.
In my current role, I leverage my skills in marketing campaigns, social media management, and attention to detail to plan, promote, and implement promotional opportunities that increase brand awareness, reputation, and sales. I also create and maintain relationships with consumers, influencers, and partners to enhance the brand's image and reach. I inform and educate current and potential customers about the various brand products, and I solicit feedback and insights to improve customer satisfaction and retention. I am always eager to learn new skills and techniques, and I welcome new challenges and opportunities.
Work Experience
Consumer Engagement Marketing Manager
Monster Energy2017 – Present
• Plan, promote and implement promotional opportunities at sporting events, concerts, charitable functions, etc. • Create relationships with consumers to build an maintain a positive brand reputation. • Actively work towards increasing brand awareness, maintain positive brand reputation. • Inform and educate current and potential consumers about various brand products. • Establish brand loyalty and increase overall sales.
MAT Ambassador
Monster Energy2014 – 2017
• Plan, promote and implement promotional opportunities at sporting events, concerts, charitable functions, etc. • Create relationships with consumers to build an maintain a positive brand reputation. • Actively work towards increasing brand awareness, maintain positive brand reputation. • Inform and educate current and potential consumers about various brand products. • Establish brand loyalty and increase overall sales.
Sales Associate and Surfboard Repair / Snowboard Tuning
Unsound Surf Shop2012 – 2016
•Used product knowledge to provide exceptional service to customers and build relationships with them. •Performed register and merchandising tasks, such as re-stock, re-merchandising, display, price markdowns, and transfers. •Maintained store appearance and visual merchandise standards. •Repair customer’s surfboards
Monster Energy Ambassador and Build Crew
Vans Warped Tour2016 – 2016
•Traveling the country and building setups for 41 Shows in two months •Create brand awareness and maintain positive brand reputation
Promotional Specialist
TEAM Enterprises2015 – 2015
•Promote our clients’ brands through field marketing programs •Work closely with Event Managers and District Managers to support sales activities (shows, events, campaigns, etc).
Sales Associate
Quiksilver2011 – 2013
•Assisted in managing a team of sales associates at an independent franchise location. •Used product knowledge to provide exceptional service to customers and build relationships with them. •Performed register and merchandising tasks, such as re-stock, re-merchandising, display, price markdowns, and transfers. •Maintained store appearance and visual merchandise standards.
Education
Coastal Carolina University
2010 – 2011