Day Frostenson
Regional Account Manager · Kiwi Outdoor Rep Group
Seattle, WAIn My Own Words
I partner with my customers to analyze how I can help impact their business. I communicate honestly to look for opportunities to make colleagues and customers more successful. My motivation is their continued success and profitability. Specialties: - Finding solutions given limited resources. - Making molehills out of mountains. - Crafting durable partnerships.
Work Experience
Regional Account Manager
Kiwi Outdoor Rep Group2013 – Present
Promoted from Account Manager in October 2013. * Current brands: EXPED, Metolius Climbing, Sherpa Adventure Gear, Tailwind Nutrition, Ultimate Direction * Managing sales and marketing relationships for multiple vendors. * Developing B2B and B2C marketing and sales strategies to foster growth in competitive markets. * Creating 5 consecutive seasons in which sales growth exceeds 50%. * Manage local social media impression; recruit and support regional brand ambassadors. * Past brands: Pearl iZUMi Run/Tri, Sterling Rope, TomTom Sport Watches
VP, Business Development
Stakana Analytics2017 – Present
Build and develop customer and partner relationships for pre-revenue startup focusing on customer retention and engagement analytics. Orchestrate company attendance and talks at industry conferences.
Territory Manager
Mammut Sports Group2010 – 2012
(Promoted from Dealer Service Rep in January, 2012)
* Developed unique retail strategies for the brand in specialty, "big-box", and online retail. * Designed store assortments and build brand awareness through targeted product placement. * Supported events at the local, regional, and national levels to increase brand exposure. * Increased market penetration by seeking out and opening new accounts. * Conducted more than 100 brand clinics to focus on brand story, technical capabilities of clothing and equipment, and retail sales techniques.
Email Sales Coordinator / Warranty Manager
Feathered Friends2009 – 2010
Feathered Friends is a specialty manufacturer of down sleeping bags, jackets, and parkas with a retail store focused on expedition outfitting for the world's highest and coldest mountain environments.
* Managed all special orders and warranty returns for retail. * Managed email and phone orders for international Feathered Friends business. * Outfitted retail customers from head-to-toe for 8000m peaks and Seven Summits expeditions.
Climbing Instructor / Fitness Advisor
Seattle University2008 – 2010
* Instructed Army ROTC students on climbing technique and safety. * Developed curricula for incorporating climbing into PT fitness program. * AMGA Top Rope Site Manager certificate (2005)
Inventory Analyst
REI (Recreational Equipment Inc)2005 – 2009
* Manage inventory to meet Flagship store sales and shrink goals. * Departments: Nordic/Snowsports, Climbing, Optics/Navigation, Books/Maps, and Camping. * Lead sales staff in visual floor sets, inventory, and sales procedures. * Schedule staff in Supervisor absence. * Build and maintain relationships with vendors and customers, promoting REI as a community hub. * Lead product training clinics to promote cross-selling between departments. * Responsible for certification of belayers and maintenance at the Pinnacle, Seattle's #2 tourist attraction.
Retail Training Manager
Sherpa Adventure Gear2008 – 2009
* Developed customer service and retail sales training for staff at Kathmandu Flagship store. * Created employee training handbooks and resources for program. * 4-month on-site (Kathmandu) training of 10 retail staff and managers. * Flagship store opened in October, 2009.
Patrol Supervisor / Training Manager / Lead Investigator
Summit at Snoqualmie Ski Patrol2003 – 2007
* Managed patrollers for risk mitigation and customer service over 2000-acre area and 30k trail system. * Trained and certified patrollers in skiing, operations, EMS and area protocol, and customer service. * Led fact-finding investigations for “red-flag” incidents. * Managed on-hill safety for ski team training, competitions, and 2006 Holy Oly Snowboard Festival. * Lifetime Alumni Member of National Ski Patrol.
