Tom Law
National Sales Leader · francesca’s®
Dana Point, CA
In My Own Words
I’ve spent my career helping lifestyle, action sports and outdoor brands grow — not just by selling more products, but by building the right strategies, teams, and partnerships to sustain that growth. I’m at my best when I'm connecting brand storytelling to commercial execution — making sure the creative vision translates into real-world sell-through and retail success.In my next role, I’m looking to lead sales and wholesale strategy for a brand that’s ready to scale thoughtfully- one that values long-term relationships, smart distribution, and authenticity in how it shows up in the market.After nearly 20 years in the industry, I’ve learned that lasting growth comes from clarity and consistency. I’m passionate about helping brands stay true to their story while building the systems, teams, and partnerships that make long-term success possible. Building trust with retailers, developing people, and seeing a brand thrive at every level is what keeps me fired up.
Work Experience
Present
Present
Director of Wholesale
Richer Poorer2023 – 2025
• Built and directed regional sales/showroom teams, achieving consistent revenue growth across major, specialty, and off-price channels. • Owned GTM strategy, budgeting, forecasting, and inventory planning to align business objectives with channel demand. • Optimized SKU mix and inventory turnover, reducing excess inventory through OP and improving profitability. • Developed corporate gifting and off-price programs, increasing cash flow and clearing aged inventory. • Directed the use of CRM/ERP systems (Full Circle, Nu Order) to enhance forecasting, reporting, and sales team efficiency • Expanded brand visibility through 20+ trade shows and markets annually, strengthening key retail partnerships and accelerating account acquisition.
Sales Manager
Richer Poorer2019 – 2023
• Led nationwide rollout across 500+ retail partners — including majors Urban Outfitters, Free People, Stitch Fix, Nordstrom, Bloomingdale’s. • Scaled wholesale revenue through strategic account expansion and data-driven execution. • Partnered with design, merchandising, and production to tailor seasonal assortments, boosting sell- through and profitability. • Represented the brand at top trade shows (MAGIC, PROJECT, Chicago Collective, LA MRKT)
Sales Manager
Z Supply, LLC2017 – 2019
• Directed national sales and creative strategy for the Graphics & Licensing division, relaunching heritage lifestyle brands including OP, Gotcha, Maui & Sons. • Managed SMU and private label programs for Tilly’s, Boot Barn • Increased key account sales through tailored assortments and data-informed merchandising strategies. • Collaborated cross-functionally to align assortments with retailer goals and ensure flawless execution.
Regional Sales Manager - West
Oris2015 – 2017
• Managed 11 Western states, driving YoY regional sales growth and expanding brand footprint. • Elevated in-store brand presence through merchandising, staff training, and retail marketing initiatives.
Senior Sales Representative
T. Law Sales LLC2007 – 2014
• Grew regional sales for lifestyle brands including OluKai Footwear, Kaenon Eyewear, LA Jolla Group, and Z SUPPLY, delivering consistent YOY growth. • Managed key retailer relationships across the region, ensuring consistent execution of brand standards, merchandising, and promotional programs. • Collaborated with brand teams on seasonal assortments, marketing initiatives, and wholesale strategies to align product offerings regionally with retailer needs. • Mentored and trained junior reps, fostering stronger team performance and consistency in client engagement. • Recognized as OluKai Sales Rep of the Year (2011) for outstanding performance.
Senior Sales Representative
OluKai Premium Footwear2008 – 2014
-Sales Rep of the year 2011 -Built the territory in action sport best in class retailers as a top footwear brand
Senior Sales Representative- Northeast USA
OluKai Premium Footwear2008 – 2014
• Grew regional sales for OluKai Footwear delivering consistent YOY growth. • Managed key retailer relationships across the region, ensuring consistent execution of brand standards, merchandising, and promotional programs. • Recognized as OluKai Sales Rep of the Year (2011) for outstanding performance.
Senior Sales Representative
...Lost2011 – 2013
Women's & Men's apparel - swim - accessories - surfboards
Senior Sales Representative
Z SUPPLY2011 – 2013
Pioneered and ran sales for young women's contemporary clothing brand in Northeast/NYC for specialty and major accounts
Senior Sales Representative
Kaenon Polarized2009 – 2012
Ran the Northeast Sales for Surf, Action Sports, and Outdoor specialty account
Senior Sales Representative
Rusty Surfboards2007 – 2011
Ran Sales and re-launched clothing brand for the Northeast Territory
Junior Sales Representative
La Jolla Group2004 – 2007
• Supported sales growth and key account management across the Northeast territory by delivering exceptional service and fostering strong client relationships. • Played pivotal role in account development through in-person appointments, regional trade shows, and retail clinics. • Managed the full sales cycle—from order placement to post-sale support—ensuring efficiency, accuracy, and elevated brand visibility at retail.
Education
Stockton University
2006 – 2008
