Christine Kayayan

Public Relations, Brand & Influencer Marketing · AUTHENTIC BRANDS GROUP

Los Angeles, CA

In My Own Words

Growth-driven public relations and brand marketing leader with 12+ years of experience in the fashion and lifestyle sectors. Well-versed in PR, communications, brand and influencer marketing and understanding of managing external and internal teams.

Work Experience

DIRECTOR OF PR AND BRAND LIFESTYLE (CONTRACT)

AUTHENTIC BRANDS GROUP

2023 – Present

Lead the implementation and amplification of brand and PR strategies across the Authentic brand portfolio. Cultivate media, stylist & celebrity relationships to maximize brand placements across broadcast, TV/film, digital, social media and print. Spearhead Authentic’s Style Studio, an LA-based interactive space where media, stylists, creators and more engage with the company’s numerous brands. Collaborate with key teams to execute regular VIP engagement events for media, stylists, celebrities, influencers and partners. Work with PR and Integrated Marketing teams to fulfill product gifting and large-scale seeding programs. Manage key media opportunities, interviews, campaign shoots, content filming, speaking engagements and appearances. Production and distribution of brand communication for various activities including partnerships, campaigns, product launches and events.

BRAND MARKETING MANAGER - PR, BRAND AND INFLUENCER

K-SWISS GLOBAL BRANDS

2022 – 2023

Managed external PR agency with seasonal briefing, developed seasonal global PR tool kits, provided key assets and templates to global partners and managed yearly PR calendar. Developed strong relationships on behalf of the brand with key partners (e.g., media, influencers, celebrities, athletes, etc.) to ensure brand is always top of mind and able to capitalize on editorial opportunities. Managed the day-to-day PR and events budget, including monthly updates with leadership, finance and marketing to identify run rates, costs and more. Developed and managed an influencer marketing strategy which included an organic and paid product seeding program for influencers of varying tiers to gain social media coverage. Project management of special projects including marketing collateral and events/activations. Managed marketing budget for external creative & PR/Social Media agencies. Collaborated & built strong cross-functional relationships with DTC, Design, Product, Merchandising, Sales, etc. to drive seamless marketing/PR integration, and ensure the global positioning was well defined & always delivered a consistent brand message.

SENIOR PR & MARKETING MANAGER - MEDIA, BRAND AND INFLUENCER PARTNERSHIPS

CONSUMERTRACK, INC.

2018 – 2022

Built and nurtured relationships with media contacts for press coverage and brand building opportunities. Developed influencer network from the ground up, signing 200+ members in the first (4) months of the Alignment of cross functional teams on all partnerships and collaborations - Video, Content, Email, Social Media, SEO, Design and Sales. Project manage and lead all aspects of marketing campaigns/content franchises with internal teams.

PR, INFLUENCER & PARTNERSHIPS MANAGER

FAME AND PARTNERS

2017 – 2018

Managed (2) external PR agencies (AUS & US) that drove brand awareness and reach via numerous high-profile placements across notable media outlets. Lead and oversaw all paid influencer campaigns (US & Global) for numerous collection launches/campaigns - from initial outreach, contract negotiation, execution/seeding to weekly/monthly reporting. Partnered with Teen Vogue on a co-branded media campaign that drove over 27M impressions across the web and social media. Managed Influencer Marketing Coordinator who coordinated all organic seeding/gifting programs for micro/nano influencers. Point of contact for daily press/media inquires, sample requests for short/long lead press and gifting/seeding opportunities (VIP/Celebrity/Stylist). Managed and coordinated all brand partnerships, collaborations, influencer/launch/press events, giveaways, and more.

BRAND & PR MANAGER

CARBON38

2015 – 2016

Managed external PR agency that drove brand awareness and reach via numerous high-profile placements across notable media outlets. Lead and oversaw all paid influencer campaigns for numerous collection launches/campaigns - from initial outreach, contract negotiation, execution/seeding to weekly/monthly reporting. Managed/coordinated all brand partnerships, collaborations, Managed Marketing Coordinator who was responsible for the Brand Ambassador monthly gifting program and scheduling of photo shoots.