Christiane Fletcher
Director, Business Development · Mananalu
Ann Arbor, MI
In My Own Words
Experienced Business Development & Education Director with demonstrated experience in CPG specializing in action sports apparel, food/beverage and health/wellness. Skilled in Sales Strategy, Training/Education, Startups, Key Account Management, Retail Marketing, Business Development and Retail. Top sales performer and marketing professional with a Bachelor of Arts in English from The University of Michigan.
Work Experience
Wholesale Business Development
Urban Remedy2019 – 2023
Responsible for unlocking UNFI and KeHe distribution nationwide by securing new business and penetrating new markets (The Fresh Market, Central Markets, Fresh Direct, Erewhon, etc.) Drove revenue growth by +100% in 2021 and 2022 through management of partnership with Baldor Specialty Foods expanding distribution in Northeast (approx. 150 accounts) Planned and executed trade shows Expo West, Baldor Bite in addition to marketing events including “In Goop Health” and goop VIP lifestyle initiatives Managed partnerships with distributors (UNFI, KeHE, etc.) and brokers providing sales support, category reset submissions and growth strategy Created and delivered persuasive sales presentations to key decision-makers including customized promotional strategies to drive trial and gain product visibility
Director of Retail Sales & Development
Lilah Beauty, Inc2016 – 2019
First full-time employee hired; responsible for corporate sales strategy securing all distribution partners alongside Founder/CEO Managed all aspects of retail sales account development for over 25 accounts (including Sephora, Net-A-Porter, Nordstrom, Barneys New York, Free People, Neiman Marcus, etc.) Responsible for recruiting, training and managing the lilah b. field team of 25 Brand Ambassadors nationwide; in addition to in-house corporate positions of Manager, Retail Sales and Retail Education Manager Drove revenue growth for 2017 by 425% and 2018 by 398% (YOY) Executed installation and brand training for all retailer doors and store staff (77 doors in total), including Sephora launch in 35 doors nationwide Coordinated logistics including fulfillment and shipping of all domestic and international purchase orders per retailer preferences (i.e. EDI set up, booking requests, necessary paperwork, etc.)
Senior Sales Director
Arcade Beauty2010 – 2016
Contributed to company growth by exceeding sales target by 120% in 2014 and by 80% in 2013 Recognized as the employee with the largest percentage of growth company wide in 2014 (clients include Smashbox, Glamglow, KAO, P & G, Sephora, Nordstrom and Hourglass Cosmetics) Designed and executed strategic sampling solutions tailored for key retailers (Sephora, Ulta and Nordstrom) Generated and managed all new business through aggressive prospecting and new client development (new accounts include Burt’s Bees, Napoleon Perdis, Algenist, Honest Company, Kate Somerville and Butter London, etc.) Secured 6 million dollars of new business in a period of over three years, totaling 18 new accounts
Director, Corporate Sales
Aaron Chang International2009 – 2009
Managed a team of field sales representatives and provided necessary sales team support (i.e. Salesman Samples, Promotional Materials, Tradeshow Support) Coordinated all Trade Show details (ASR, Surf Expo and MAGIC) inclusive of model calls, sales representative attendance, set up, scheduling of customer appointments and trade booth design Cultivated relationships with Retail Accounts (i.e. Nordstrom, Macy’s, Urban Outfitters, Victoria’s Secret, etc.) and International Distributors Executed in-store merchandising and special events to increase Aaron Chang brand awareness
