Chet Parsons
Proprietor · WCPFour LLC
Burbank, CA
In My Own Words
Taking what I have learned in nearly three decades of auto industry experience, I have gone out on my own. My goal is to find opportunities to apply my knowledge and insights to support business as they launch, grow, or pivot. Taking a holistic view, I specialize in collaboration among teams from all facets of the business to develop solutions for success.
From traditional retail to direct-to-consumer, from classic cars to EVs, I have seen and done it all. Let me know how I can support you or your business along the way to success
Work Experience
Proprietor
WCPFour LLC2025 – Present
Consulting and Advisory services for the automotive industry - Sales planning and operations including traditional retail and direct-to-consumer - Sales, Product, and Brand strategy - Marketing, including event and experiential - Customer journey development and execution
Sales Director
Vintage Modern2024 – 2025
- Dealer partner network development - Sales Operations development and implementation - Dealer service and warranty program development and implementation - Product and Experiential marketing - Brand definition and development
Director of Business Development
Bollinger Motors2023 – 2024
- Sales and network development for Bollinger B4 commercial all-electric truck programs - Brand and Marketing: experiential and overall marketing support - Strategic partner development to support commercial fleet sales
Director Sales Planning and Operations
VinFast US2022 – 2023
-Develop and execute retail sales strategy and processes for all sales channels -Coordinate with Sales and Aftersales leadership on network development planning -Collaborate with Marketing team on activations across multiple platforms -Develop Trade-In process and partnerships to support Direct-to-Consumer sales model -Support Financial Services team in developing retail finance and lease programs -Coordinate with Legal team for supporting documentation for all sales programs -Serve as market lead for online platform development -Serve as market lead for master SOP manual development -Coordinate with logistics for final-mile delivery programs and overall logistics planning -Report to US Head of Sales and Marketing /Acting US CEO
Sales Director
Bollinger Motors2019 – 2022
- Responsible for global dealer and distribution development - Experiential and Marketing Events development and support - Commercial, Institutional, and Fleet sales and partner development - Report directly to CEO
Senior Manager Sales Operations
Faraday Future2018 – 2019
-Develop hybrid dealer distribution model for retail sales -Document transaction flow for innovative online sales structure -Coordinate with all marketing, brand, and events teams -Report directly to Vice President of Sales
Team Supervisor
Productions Plus – The Talent Shop2019 – 2019
-Manage support team for global dealer launch of new model line for major manufacturer
Service Operations Manager
Tesla Motors2013 – 2018
Internal Service Advisor, July 2017 to April 2018 -Handle all sold fleet and inventory refurbishment and logistics -Management of all Certified Pre-Owned vehicle reconditioning
Service Advisor, October 2013 to June 2017 -Customer-facing service contact for Tesla owners -Service appointment scheduling and loaner vehicle management -Dispatch service work to technician teams -Coordinate repair order generation with Texas Support team
Delivery Orientation Specialist, May, 2013 to September 2013 -Assist with pre-delivery preparation of new vehicles -Perform walkthroughs with new Tesla owners -Manage delivery scheduling with Delivery Experience Specialist
Courier / Management Candidate
FedEx Express2008 – 2013
Courier / Swing Driver / Asst. Manager -Inbound freight sort, load, and delivery in multiple areas covered by station – Outbound freight pickup, processing and loading -Responsible for coverage of sick call and vacation absences of delivery and pick-up route couriers -Assist managers with overflow route structuring and workgroup management, especially during peak seasons
