Ariana Faina
Manager, Business Operations at SEPHORA
Pacifica, CA
In My Own Words
Work Experience
Manager Business Operations
SEPHORA2024 – Present
Program and Project Manager supporting Loss Prevention controls and Inventory Management. People leader
Store Director/ Training Store Director
SEPHORA2017 – 2019
• Inspire career growth of 25 employees and tailor individual development objectives • Decreased Shrink from 0.95% in 2017 to 0.77% and beating Shrink goal of 1.09%. • Top preforming location within District for results in exceeding Sales Comp, Budget, and Conversion, and Traffic • Resource to peers and Field Leaders for Operational insight and strategy • Gather and streamline high-level District feedback shared to DM and RD for SVP of Stores • Drive traffic into store through oversight of Events and Social Media strategy • Network and utilize relationships with brand partners for collaboration of Events to drive incremental revenue
Operations Specialist / District Operations Trainer
SEPHORA2015 – 2017
• Talent development through interviewing, developing and promoting leaders • Excelled in sales and payroll forecasts and effective staffing in complex and evolving business, resulting in double digit Comp • Reduce Shop Profit % by implementing and overseeing processes and training across 75 employees
New Store Opening/traveling Team
SEPHORA2014 – 2015
• Develop content for training platforms and standardized process information resources to ensure consistency among national teams • Oversee territory operations managers and field managers to identify and train new operational field talent and create store processes • Partner with District Manager to monitor field training to ensure successful execution and assess learning levels to determine future training needs.
Operations Specialist
SEPHORA2014 – 2014
*Store-level preparation and planning of temporary relocation of HQ store (A+ Sales Volume) during 5 month remodel *Oversee location's daily back of house operations team and all reverse processes, inventory management and store planning *Supervise location's overnight recovery team to ensure exceptional store standards in open sell product testing environment *Manage location's visual merchandising team to ensure product launches are executed on time, merchandising standards are met and brand essence is consistant to client experience
Supplemental Captain for new store openings and relocations/ assist traveling team
SEPHORA2013 – 2014
*travel to new store location with prepared materials *train new store employees on how to set up and maintain standards of department specific merchandising *partner with team leader to resolve issues/missing components in a timely maner in order to open store within set deadline *direct and coach employees to maintain efficiency to meet opening deadlines
Store Director
SEPHORA2012 – 2013
As a Role Model •Demonstrate and model client service and onstage leadership standards. •Demonstrate enthusiasm. •Demonstrate high ethical standards. •Positive behavior towards personnel, company, and clients. Store’s Budget and Business Results •Forecast sales and payroll with District Manager to drive results. •Maintain optimum store staffing levels to deliver an exceptional client experience while adhering to budgetary goals. •Utilize client service reporting and onstage observation to monitor service levels and remedy areas of opportunity. •Analyze sales trends and react appropriately. •Develop strategies to grow the business, leveraging client loyalty program, events, product knowledge and services. •Manage and measure the effectiveness of business •Achieve store’s sales plans and operating profits while maintaining expenses. People Development/Human Resources •Recruit, interview, and hire staff members. •Train, delegate to, and supervise Specialists and Leads to develop their leadership and business skills. •Confront and document unsatisfactory performance and policy violations in a consistent and timely manner. Inform and motivate staff to meet stores goals and comply with policies. •Conduct weekly communication meetings with all Specialists and quarterly meetings with the whole store (this is a minimum standard). Ensure that changes to policy, Code Sephora, product mix and corporate initiatives are covered. Maintain a communication binder to keep cast informed of important issues. Training •Ensure that all new store staff successfully complete their onboarding training before assuming their responsibilities. Merchandising •Ensure that SEPHORA’s merchandising concepts are set up and maintained at all times. •Ensure inventory levels are being managed and maintained throughout the store. Operations •Monitor stock levels on all inventory items. Conduct inventories on a timely basis/maintain updated inventory records.
Operations Specialist
SEPHORA2012 – 2012
-Manage daytime operations team and overnight recovery team -maintain organization of inventory remplenishment -ensure growth and development of my team -plan and facilitate process management to meet company deadlines
Specialist
SEPHORA2011 – 2012
Partner with Store Director to ensure: *cast is trained and understands all expectations *ensure superior client service is given *oversee and maintain levels of inventory and cleanliness *ensure store productivity through driving for results *manage and organize back of house organization standards and process management
Skincare Lead
SEPHORA2010 – 2011
-Drive Skincare comps through brand sales analysis -Partner with vendors to drive education focus and support brand sales -Coach team to inventory and visual expectations -Achieved skincare business growth by $1 million over 12 mo. in 1 fiscal year (10% comp over LY) -Manage team of 6 associates in skincare department
Color Lead
SEPHORA2010 – 2010
- Drive 50% of total sales through Color penetration - Develop Color team to brand management standards and development of business acumen - Coach associates to company initiatives through observation of customer service interaction
Operations Lead
SEPHORA2007 – 2010
- Supply Ordering and Budget management - Reverse Logistics (Return To Vendors, Product Transfers, Obsolete cycles) - Inventory Management - Sales floor management- driving customer service metrics and sales results - Train and develop external hires on in store operations policies and procedures - Ensure store is complaint to company expectations to pass Store Audits - Physical Inventory management
Key Holder
White House Black Market2006 – 2007
- Open/ Close store - Visual Merchandising - Sales - Training and development of new employees
Education
Bachelor of Science
The Art Institutes2006 – 2009
Merchandising, store planning, business planning, marketing, management strategies, fashion show production
