Ashley Laughlin
Graphic & Web Designer · Backbone Graphics
Murrieta, CA
In My Own Words
I'm a creative professional specializing in graphic design. My focus is action sports and outdoor recreation. I have designed jerseys, graphics kits for electric bikes, and graphic concepts for the past several years. I recently created a jersey for the BDR's 8th annual holiday auction, which sold for almost $400.
My professional experience goes beyond the action sports industry. I've held positions working as a marketing and branding graphic designer, a UX designer on a UX design team, and a freelance website designer.
https://graphicsbyash.com/
Work Experience
Graphics by Ash
Backbone Graphics2023 – Present
Full-time freelance design consultant contracting for clients, including Backcountry Discovery Routes, Austin Moto Adventures, Credit Repair Cloud, and Zealth Digital Marketing.
• Create custom jersey apparel and bike graphics kits using existing brands and creating aesthetics from scratch.
• Create easy-to-use WordPress template designs using Figma, build website designs using WordPress and design new logos for clients.
• Support agencies in enhancing and finalizing digital ad assets and course materials. Possess the ability to take something mediocre to professional on a quick turnaround.
• Responsible for start-to-finish project management and working directly with clients. Established quick response times and the ability to deliver on-time solutions per 100% of deadlines.
• Managed client expectations and maintained a positive attitude while working with challenging clients, which resulted in satisfied clients who continue to use the agency for services.
Jr. UX Designer
Credit Repair Cloud2022 – 2023
Full-time, Remote
• Evaluated user research to empathize with users, understand pain points, and translate data into meaningful opportunities for improving the user interface.
• Collaborated with team members in cross-team UX design sprints and Lean UX processes resulting in a design process that was, at a minimum, 300% faster than initial design processes.
• Constructed high-fidelity product mockups for the software platform, facilitating significant enhancements to the user interface and overall user experience.
Visual (Graphic) Designer
Credit Repair Cloud2018 – 2022
Full-time & Contract, Remote
• Created graphics and environmental products viewed by hundreds of attendees to the industry's #1 event hosted by Credit Repair Cloud.
• Built a series of landing pages that promoted several key product and course launches. Landing pages contributed to a three-year growth of 265%.
• Redesigned B2B marketing site, making the brand the most easily recognizable brand in the industry.
• Created on-brand logos for company products and content campaigns that appeared in front of 30,000+ customers and potential customers.
• Upheld brand standards across all websites, marketing channels, social media, internal and external swag, and client training materials, raising customer engagement and trust.
Founder & Creative Director
Superabundant Creative2013 – 2018
Full-time, Hybrid
• Designed compelling visual identities and logos that produced brand recognition, instilled customer confidence, and contributed to the successful launch of small businesses while concurrently receiving positive feedback from clients.
• Met with clients to build positive relationships, gather and define project requirements, establish scopes, manage project milestones, and deliver design solutions from conceptualization to production.
• Designed visual identities and logos that resulted in brand recognition, customer confidence and contributed to the successful launch of small businesses while receiving positive client feedback.
Web Designer
Indigenous Software2017 – 2018
Freelance, Remote
• Fashioned engaging and visually captivating social media graphics for marketing campaigns, raising brand visibility, customer engagement, and campaign success.
• Built websites using Indigenous Software's proprietary platform website builder and further customized websites using HTML and CSS.
• Presented UI prototypes and design specs to increase usability of Indigenous' desktop and mobile product suite.
Education
AAS Graphic Design
Rochester Institute of TechnologyBFA Industrial Design
Rochester Institute of TechnologyProjects
Bike Graphics Kits
https://ashleylaughlin.webflow.io/backbone-graphicsBackbone Graphics is an action sports apparel and graphics brand created in 2023 as a side project.
https://ashleylaughlin.webflow.io/backbone-graphics
BDR Holiday Auction Jersey
https://graphics-by-ash.webflow.io/bdr-holiday-auction-jerseyA custom one-off riding jersey was created for the BDR's 8th Annual Holiday Auction. It was auctioned off for a surprising $385.
https://graphics-by-ash.webflow.io/bdr-holiday-auction-jersey
Branding, POP, and Trade Show Graphic Design
https://ashleylaughlin.webflow.io/skinnersI was brought on board to design Skinner's marketing collateral and trade show booth for the 2019 Outdoor Retailer trade show.
https://ashleylaughlin.webflow.io/skinners
