Skate

Creative Agencies

Yoga

Outdoor

Streetwear

Moto & Powersports

Surf

Swim

Lifestyle

Health & Fitness

Tech

Bike

Snow

Fashion

Off-road motorcycling

Inline skating

Mountain biking

pump track

Hiking

Travel

Graphic & Web Designer

IT & Technology

Bike Graphics Kits

Backbone Graphics is an action sports apparel and graphics brand created in 2023 as a side project.

https://ashleylaughlin.webflow.io/backbone-graphics

BDR Holiday Auction Jersey

A custom one-off riding jersey was created for the BDR's 8th Annual Holiday Auction. It was auctioned off for a surprising $385.

https://graphics-by-ash.webflow.io/bdr-holiday-auction-jersey

Branding, POP, and Trade Show Graphic Design

I was brought on board to design Skinner's marketing collateral and trade show booth for the 2019 Outdoor Retailer trade show.

https://ashleylaughlin.webflow.io/skinners

I'm a creative professional specializing in graphic design. My focus is action sports and outdoor recreation. I have designed jerseys, graphics kits for electric bikes, and graphic concepts for the past several years. I recently created a jersey for the BDR's 8th annual holiday auction, which sold for almost $400. My professional experience goes beyond the action sports industry. I've held positions working as a marketing and branding graphic designer, a UX designer on a UX design team, and a freelance website designer. https://graphicsbyash.com/

Full-time freelance design consultant contracting for clients, including Backcountry Discovery Routes, Austin Moto Adventures, Credit Repair Cloud, and Zealth Digital Marketing.

• Create custom jersey apparel and bike graphics kits using existing brands and creating aesthetics from scratch.

• Create easy-to-use WordPress template designs using Figma, build website designs using WordPress and design new logos for clients.

• Support agencies in enhancing and finalizing digital ad assets and course materials. Possess the ability to take something mediocre to professional on a quick turnaround.

• Responsible for start-to-finish project management and working directly with clients. Established quick response times and the ability to deliver on-time solutions per 100% of deadlines.

• Managed client expectations and maintained a positive attitude while working with challenging clients, which resulted in satisfied clients who continue to use the agency for services.

Graphics by Ash

Full-time, Remote

• Evaluated user research to empathize with users, understand pain points, and translate data into meaningful opportunities for improving the user interface.

• Collaborated with team members in cross-team UX design sprints and Lean UX processes resulting in a design process that was, at a minimum, 300% faster than initial design processes.

• Constructed high-fidelity product mockups for the software platform, facilitating significant enhancements to the user interface and overall user experience.


Jr. UX Designer

Full-time & Contract, Remote

• Created graphics and environmental products viewed by hundreds of attendees to the industry's #1 event hosted by Credit Repair Cloud.

• Built a series of landing pages that promoted several key product and course launches. Landing pages contributed to a three-year growth of 265%.

• Redesigned B2B marketing site, making the brand the most easily recognizable brand in the industry.

• Created on-brand logos for company products and content campaigns that appeared in front of 30,000+ customers and potential customers.

• Upheld brand standards across all websites, marketing channels, social media, internal and external swag, and client training materials, raising customer engagement and trust.

Visual (Graphic) Designer

Full-time, Hybrid

• Designed compelling visual identities and logos that produced brand recognition, instilled customer confidence, and contributed to the successful launch of small businesses while concurrently receiving positive feedback from clients.

• Met with clients to build positive relationships, gather and define project requirements, establish scopes, manage project milestones, and deliver design solutions from conceptualization to production.

• Designed visual identities and logos that resulted in brand recognition, customer confidence and contributed to the successful launch of small businesses while receiving positive client feedback.

Founder & Creative Director

Freelance, Remote

• Fashioned engaging and visually captivating social media graphics for marketing campaigns, raising brand visibility, customer engagement, and campaign success.

• Built websites using Indigenous Software's proprietary platform website builder and further customized websites using HTML and CSS.

• Presented UI prototypes and design specs to increase usability of Indigenous' desktop and mobile product suite.

Web Designer

Design

SUMMARYUnder general supervision, the Junior Graphic Designer uses software and hand-rendering to design materials that follow the corporate identity guidelines and meet business specifications.&nbsp;ESSENTIAL DUTIES AND RESPONSIBILITIES&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow client’s brand image and corporate identity guidelines on all graphic design projects.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Meet and complete projects with Marketing team to establish a vision for a product or design.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Illustrate concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Obtain approval of concept by submitting rough layout.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepare finished copy and art by operating typesetting, printing, and purchasing from vendors.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ensure operation of equipment by completing preventive maintenance requirements, troubleshooting malfunctions, calling for repairs and evaluating new equipment.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Adapt online web banner ad campaigns.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop graphic materials for web pages, social media campaigns, event logos, dealerships, internal presentations and reports.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Work with marketing and sales teams to develop promotional programs for dealers/consumers as well as sponsorship decks for motorsports department.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Work with Event Planner to develop invitations, promotional materials, t-shirt designs and banners for marketing events.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Maintain technical knowledge by attending design workshops, reviewing professional publications, and participating in professional societies.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Perform other duties as assigned. EXPERIENCE REQUIREMENTS:&nbsp;Generally, requires a minimum of one (1) to three (3) years of progressively responsible experience in graphic design. Other required experience includes:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong working knowledge of Adobe Flash, In-Design, Photoshop, Illustrator, Mac, Final Cut Pro, and Microsoft Office Suite.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Working knowledge of printing process including sheet and web fed print required.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Knowledge of motorcycle industry and trends is a plus.&nbsp;EDUCATION REQUIREMENTS:&nbsp;High school diploma required. Bachelor’s Degree or equivalent experience in Graphic Design or related field preferred.&nbsp;OTHER SKILLS AND ABILITIES:&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Must be detail oriented.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Must handle feedback well.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Manage tight deadlines and multiple projects while balancing priorities.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ability to multitask in a fast-paced, deadline-drive and constantly changing environment.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Flexibility to switch gears with little notice.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Excellent organization skills.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ability to prioritize workload, meet tight deadlines, and understand when to escalate potential issues.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Basic math skills.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Must be internal and external customer focused.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong interpersonal skills with the ability to use tact and diplomacy. Must be a team player.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Analytical abilities.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Must be self-motivated with ability to use own initiative.

SUMMARYUnder general supervision by the CCO, the Senior Graphic Designer uses software and hand-rendering to design materials that follow the corporate identity guidelines and meet business specifications.&nbsp;ESSENTIAL DUTIES AND RESPONSIBILITIES&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow client’s brand image and corporate identity guidelines on all graphic design projects.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Meet and complete projects with Marketing team to establish a vision for a product or design.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Illustrate concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Obtain approval of concept by submitting rough layout.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepare finished copy and art by operating typesetting, printing, and purchasing from vendors.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ensure operation of equipment by completing preventive maintenance requirements, troubleshooting malfunctions, calling for repairs and evaluating new equipment.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Adapt online web banner ad campaigns.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop graphic materials for web pages, social media campaigns, event logos, dealerships, internal presentations and reports.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Work with marketing and sales teams to develop promotional programs for dealers/consumers as well as sponsorship decks for motorsports department.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Work with Event Planner to develop invitations, promotional materials, t-shirt designs and banners for marketing events.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Maintain technical knowledge by attending design workshops, reviewing professional publications, and participating in professional societies.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Perform other duties as assigned. EXPERIENCE REQUIREMENTS:&nbsp;Generally, requires a minimum of five (5) to seven (7) years of progressively responsible experience in graphic design. Other required experience includes:·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong working knowledge of Adobe Creative Suite, In-Design, Photoshop, Illustrator, Mac, Final Cut Pro, and Microsoft Office Suite.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Working knowledge of printing process including sheet and web fed print required.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Knowledge of motorcycle industry and trends is a plus.&nbsp;EDUCATION REQUIREMENTS:&nbsp;High school diploma required. Bachelor’s Degree or equivalent experience in Graphic Design or related field preferred.&nbsp;OTHER SKILLS AND ABILITIES:&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Must be detail oriented.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Must handle feedback well.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Manage tight deadlines and multiple projects while balancing priorities.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ability to multitask in a fast-paced, deadline-drive and constantly changing environment.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Flexibility to switch gears with little notice.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Excellent organization skills.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ability to prioritize workload, meet tight deadlines, and understand when to escalate potential issues.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Basic math skills.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Must be internal and external customer focused.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong interpersonal skills with the ability to use tact and diplomacy. Must be a team player.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Analytical abilities.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Must be self-motivated with ability to use own initiative.

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jason schutz

Ashley Laughlin is a Graphic & Web Designer at Backbone Graphics in Murrieta, California.

Ashley Laughlin

Ashley Laughlin

Ashley Laughlin

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