Alex Wilson

Marketing Specialist & Team Manager · Crystal Mountain Resort

Seattle, WA

In My Own Words

I am a marketing professional rooted in the winter sports industry with a passion for authentic storytelling and culture-driven brand building. At Crystal Mountain Resort, I help lead campaigns that drive growth. Resulting in 195% ROI on paid media through targeted strategy and cross-functional coordination. Previously at Elevate Outdoor Collective, I supported global GTM efforts with athlete management and seasonal content production.

Earlier as a Hard Goods Supervisor, I trained and managed a team of 8 enhancing product knowledge, boot fitting expertise and sales tactics. This lead to a 20% department sales increase and $100K+ in personal ENDVR sales during the 2021–22 season.

I bring hands-on experience, a deep love for the outdoors and a drive to elevate brands that live at the intersection of performance and heritage.

Let’s connect! I'm always excited to collaborate on bold ideas that move brands forward.

Work Experience

Marketing Specialist

Crystal Mountain Resort

2024 – Present

• Designed brand focused campaigns resulting in increased guest visitation YOY • Paid Social – Campaign creative lead to 195% ROI on spend • Email Marketing – Increased domain score with strategic audience segmentation • Project Management – Managed campaign deadlines in Asana • Team Management - Ambassador program • Sprout - Social media schedule, content and collaborations • Budget Management • Press release, Internal communications and web copy written • Snow Reporting - Daily communications to general public on web

Technical Service Representative

Elevate Outdoor Collective

2022 – 2024

• Created SOP’s for NetSuite CS instruction • Prepared service action plans and technical service reports • Maintained FAQ’s and online warranty policies • Identified trouble codes with warranty and engineering department • Participated in sample sale for K2 sports

Brand Ambassador

Crystal Mountain Resort

2022 – 2024

• Represent The Crystal Mountain brand by upholding brand standards when creating content. • Fostered relationships with guests, fellow ambassadors, and skiing/snowboarding community. • Posted social content that highlights the resort's terrain, community, amenities, events, and activities. • Edited and enhanced content to ensure it meets brand guidelines and resonates with target audience.

Marketing and Sales Intern - LINE Skis

Elevate Outdoor Collective

2023 – 2024

• Provided social, print and online assets • Athlete management/invoicing • Contract negotiation • Lead team photo shoots • Managed POP, demo, and athlete ski inventory • Inventory allocation • Boxed and shipped product/samples • Helped Northwest rep with demos/clinics

Hard Goods Supervisor

Ski PNW LLC

2021 – 2022

• Social media management/digital outreach • Increased hard goods sales by 20% • Recorded sales over $100,000 on ENDVR app • Checked and validated store inventory for over 7,000 items • Created and implemented successful growth management tools, allowing the business to accurately meet head count and sales inventory needs • Managed warranty life cycle for customers and store inventory • Coached and developed new employees on procedures and product knowledge • Key Holder • Open/Close Store