James Phillips
Director, Omni and Marketing · Beyond Clothing
Puyallup, WA
In My Own Words
I’m an ambitious e-commerce and marketing team leader with 14 years of experience in digital marketing and the e-commerce arena. I’ve developed a strong skill set and passion for the creative process and business strategy. I stay committed to building and executing plans that result in year over year growth. I’m looking to contribute my skills to an organization that’s goal oriented with a vision for success.
Work Experience
Director of Omni & Marketing
Beyond Clothing2021 – 2023
• Oversaw the work of marketing and e-commerce teams to meet goals. • Involved in hiring, re-org, and training of my team. • Budget creation and management for marketing and e-commerce business divisions. • Developed go to market calendar planning & strategy. • Worked cross functionally with leadership team members to understand initiatives and support business goals. • Created promotional discounting campaigns. • Oversaw digital marketing strategy, worked closely with marketing manger to provide direction and outline goals. • Lead the development of the Beyond brand guide book alongside a digital asset management system to deploy assets internal and externally. • Navigated the transition of a new warehouse and shipping partner related to e-commerce channel integration. • Oversaw marketing events: Sidewalk Sale at Beyond HQ, Shot Show 2023, Overland Rally 22/23, Overland Expo PNW 22/23.
Lead Developer, E-Com & Email
Beyond Clothing2020 – 2021
• Deployed website enhancements and programs that improved website conversion rate by 97% going from 0.8% to 1.59% year over year. • Deployed and integrated the following programs: Deferred Payment Method (Afterpay), Loop Returns, Expert Voice, ID.ME, Product Recommendations (Lime Spot), Site Search, Cross Border Shipping (zonos), Gift Cards Digital and Physical. • Developed Size Charts and Fit Guide experience. • Overhauled email marketing program. Transitioned from Bronto to Klaviyo. Deployed email automation flows using industry best standards.
E-Commerce Manager
Sole Technology Inc.2018 – 2020
• Managed team and websites for 4 footwear Brands: Etnies, Emerica, éS, & ThirtyTwo. Oversaw all website enhancements and code deployments. • Worked closely with brand leads to understand business goals. • Revamped email newsletter campaigns and deployed automation. • Marketing calendar coordination. • e-commerce budget creation. • Deployed new social funnel campaigns. • Oversaw website enhancements that focussed on improving conversion rates and user experience. • Introduced alternate & deferred payment methods. • Oversaw shipping cost analysis, deployed changes that save $25k in operating expenses annually.
E-Commerce Manager
Active Ride Shop2016 – 2018
• Managed e-commerce team to achieve business goals. • Worked cross functionally with leadership team to understand business objectives. • Migrated e-commerce platforms from Magento to Shopify. • Launched Amazon store. • Oversaw drop shipping vendor integration. • Oversaw on-demand product fulfilment. • Implemented paid membership rewards program. • Streamlined product photography process. • Streamlined product deployment to website process. • Oversaw email marketing campaign strategy.
Digital Marketing Analyst
Active Ride Shop2015 – 2016
• Oversaw paid advertising campaigns and strategy. • Managed paid advertising budget. • Deployed SEO strategy. • Revamped email campaigns and automation. • Oversaw e-commerce website enhancements and code deployment.
Digital Marketing Manager
Honeyville Inc.2014 – 2015
• Oversaw paid advertising campaigns and strategy. • Managed paid advertising budget. • Recruited and developed the digital marketing team • Oversaw SEO strategy, worked closely with product manager. • Oversaw Blog Strategy, worked closely with blogger and affiliate manager. • Managed email marketing campaigns. • Oversaw e-commerce website enhancements and code deployment.
Web & Graphic Designer
Honeyville Inc.2011 – 2014
• Migrated website from Network Solutions to Magento. • Built Magento website theme and became a certified Magento developer. • Oversaw e-commerce website enhancements and code deployment. • Received AAF Gold ADDY® for Product Website Design • Revamped email newsletter design and layout. • Responsible for product photography. • Designed product catalogs. • Deployed SEO strategy. • Deployed blog strategy.
Web & Graphic Designer
Associated Students Inc2009 – 2011
• Built website for the associated students. • Designed flyers, posters, t-shirts, tickets, brochures and more. • Event Photography.
Education
Bachelors of Art - Marketing & Graphic Design & Minor - Web Design
California State University, San Bernardino2009 – 2011
Bachelors of Art - Marketing & Graphic Design & Minor - Web Design
