Alan Davis

Content Manager

2020 – 2024

Led visual content strategy across four brands, producing 100+ videos and photos, optimizing SEO, managing influencer marketing, working with agencies, and supporting eCommerce efforts, resulting in a 30% sales increase YOY. Produced premium studio and lifestyle imagery for 50+ SKUs across four brands, elevating marketing campaigns and increasing consumer engagement. Created and optimized 100+ videos for YouTube, Amazon, Shopify, Kickstarter, and social media, contributing to brand storytelling and product awareness. Collaborated with agencies to script engaging videos for product launches, and Kickstarters. Built out the Shopify site - Teslong.com - landing pages and blog optimized for SEO, driving a 40% increase in site traffic and a 30% boost in sales YOY. Managed affiliate and influencer marketing programs for the Teslong and ScopeAround brands.

Photographer Videographer Freelance

2017 – 2020

Produced dynamic content for websites and magazines including events, product launches, and athlete interviews including videos for experiential marketing campaigns, delivering compelling storytelling to boost brand presence. Produced high-quality photo, video, and editorial content for websites and print magazines, elevating brand visibility and storytelling for diverse clients. Captured events, product launches, and athlete interviews for VitalMTB, The Radavist, and MTBParks.com, strengthening client positioning in competitive markets. Created compelling experiential marketing campaign videos for 4x4 overland clients, driving engagement and brand affinity through immersive storytelling. Directed marketing and content creation as Head of Marketing for Cyclehaus, an indoor spin studio in Long Beach, where efforts increased class attendance by 23%.

Editor/Senior Photographer, Decline Magazine

2009 – 2017

Helped produce 90+ print issues, authoring 500+ features, interviews, and reviews. Managed photography and coordinated freelance content and budgets, shaping the magazine’s storytelling in the bike industry. A key member of the editorial team, managing the release of 90+ monthly print issues globally with a focus on branding, storytelling, and quality assurance. Authored 500+ feature stories, interviews, and product reviews, engaging audiences and boosting the publication's industry reputation. Directed all photography needs, including event coverage, studio shoots, action shots, and cover photos, ensuring cohesive, visually striking content. Penned cover lines, photo captions, and masthead credits for each issue. Managed freelance contributions, coordinating creatives, and maintaining budgets and deadlines.

Judge

2013 – 2013

I am honored to have been chosen as a judge for the the 2013 Red Bull Illume action sport photography contest in Hong Kong. Red Bull Illume is the world's premier action and adventure sports photography competition.

Judge

2010 – 2011

I was a judge at the Crankworx Deep Summer Photo Contest two years in a row. It is a great honor to be selected to compete in this contest and I had great respect for all the hard work that the competitors did when I judged them.

Web Editor for Bikemag.com

2006 – 2009

Managed bikemag.com, created digital content, and wrote product reviews and editorials. Contributed photography for web and print, ensuring high-quality visuals and storytelling that engaged. Web Editor for bikemag.com, overseeing daily updates, timely article publication, and site functionality, boosting site traffic by 18%. Bike Magazine Contributing Photographer, delivering dynamic imagery for features, editorial, and action, enhancing visual appeal and audience feedback. Authored engaging product reviews and editorial pieces, solidifying the magazine’s authority in the sport and increasing reader engagement by 13%. Collaborated with the editorial team to create award-winning content, elevating the magazine’s reputation for quality journalism.

Senior Editor

2003 – 2006

Orchestrated the editorial process for 40+ issues, guiding each from concept to print by directing content development, editing, photography, and final production. Photographed products, events, actions, portraits, and covers. Managed editorial budgets and printing deadlines to ensure timely delivery of each issue. Planned and executed the annual editorial calendar with marketing and ad sales teams to align content with business objectives and audience engagement goals.

BS

1991 – 1996