William Couch

System Administration and Coordination for various apps and programs utilized by regional and statewide public school systems in New York State.

- Prospect and sell nonwoven or felted materials to new customers in a variety of industries, including industrial manufacturing, music, automotive, and hydroponic farming. - Assist current and prospect customers in choosing appropriate materials and custom designed materials to suit their needs - Create and provide marketing materials for customer use - Create and distribute updated customer databases and sales reports to inside sales staff.

- Led the Inside Sales staff of Felt Bicycles, a high-end boutique bicycle manufacturer. The Inside Sales team was responsible for B2B sales and technical support to Felt’s network of 750+ US dealers with an annual sales volume of over $35million. Extensive growth for fiscal year 2015, including several territories exceeding their yearly sales goals by the end of Q2. - Created, implemented, and analyzed a variety of Microsoft Excel based sales and inventory reports in order to pursue more efficient standard operating procedures and maintain effective and productive sales methods. - International sales management for Felt’s Central and South American distributors. Responsible for negotiating, and creating distributor level sales, while building strong business partnerships. Distributor base growth of +200%. - Partnered with Senior Management in the development and implementation of sales programs, sales strategies, promotions, marketing initiatives, and new products.

- Oversaw day to day operations of Tri-Spot Multisports, a boutique, triathlon focused, retail store and training center. - Created and implemented events, promotions and strategies to increase customer base and retail store sales. - Highly sought after fitting professional, with clients competing at numerous world class events including 70.3 IronMan World Championships and ITU Duathlon World Championships. - Guide all levels of cyclists and triathletes with cycling technique and training plans, with a focus on the beginner athlete, ensuring that they start their training in the right direction. - Assist local triathlon and cycling clubs with the planning and execution of various training, race strategy, and equipment maintenance seminars. - Event Manager for a variety of running and cycling competitions. Responsibilities included securing professional athlete attendance and managing guest celebrity appearances. - Create, maintain, and distribute all marketing materials

- Oversaw day to day operations of Handlebars Cycle Co., a boutique, cycling focused, retail store. - Led store employees in providing a high level of customer service with a personal touch to every customer. Built a strong and loyal base of return and referral based customers. - Helped to lead the store to a BRAIN Top 100 selection for 2008. - Consistently drove store sales, helping the company to surpass $1million in sales for 2008 and 2009. - Responsible for maintaining inventory levels of all store product. - Event Manager for store sponsored and promoted cycling events. Worked with community leaders and event planners to schedule and attend health and wellness seminars and community events.