William Ashenfelter
Marketing Consultant · Cigna
West Hartford, CT
In My Own Words
I want to apply what I have learned in my advertising/marketing career and pair it with what I am passionate about.
My interests include but are not limited to, health and nutrition (eating healthy, living healthy), exercise (Crossfit, weight training, and yoga), community service (volunteering, habitat for humanity), outdoor activities (hiking, rock climbing), traveling, and exploring nature and all our world has to offer.
I am interested in anything that promotes an active healthy lifestyle or supports others in achieving their own, whether it be through sports, nutrition, or gear that helps people get out there and stay active, it is important to me that what I do impacts others positively.
Work Experience
Marketing Consultant
Cigna2014 – Present
Establish Cigna as a preferred partner to all providers (doctors, nurses, and administrative staff) by creating solutions to make doing business with Cigna easy.
Develop strategies and execute on business goals for the provider audience, leveraging insights reports and data/analytics to design initiatives that meet the needs of the business.
Increased audience engagement with quarterly provider newsletter content by 35%
Managed strategy for digitizing one of the most utilized tools, The Provider ID Card Brochure increasing usage by 11%
Implemented two automatic email processes welcoming newly contracted providers and newly enrolled users of the provider website, both delivering relevant information at critical points in the on-boarding process. Both email initiatives produce engagement rates that are more than double the industry average.
Drove $100,000+ in cost-savings to Cigna through a small email outreach promoting the use of in-network laboratories
Account Manager
Keiler2013 – 2014
Managed the Lockheed Martin advertising campaign for the Aeronautics division.
Managed the Deloitte Recruitment advertising campaign.
Responsible for the collaboration and management of all multimedia campaigns; successfully communicating and translating client needs to creative departments for campaign development; leveraging strategic insight to meet campaign goals
Leveraged Google Analytics and Deloitte’s proprietary data system to track, monitor and analyze digital reporting for all efforts, successfully tying results back to specific marketing initiatives
Assistant Account Manager
Keiler2011 – 2013
Supported the management of a multi-million dollar advertising campaign for the Aeronautics division of Lockheed Martin, including management of the media-buy and placements of print, digital, and OOH materials.
