Tomas Hideghety
Senior Director Global Merchandising · Nike, Inc.
Portland, ORWork Experience
Senior Director Global Merchandising
Nike, Inc.2016 – Present
Lead the global basketball footwear merchandising team in partnership with product and design leadership. Coach to lead with retail acumen and fact based thinking balanced with art and creativity. Provide team the platform to grow and showcase talent. Manage the global footwear product line plan based on consumer trend balanced with our innovation roadmap resulting in 50% line architecture change over three years. Develop color strategy across statement and core footwear supported by data and aligned with color design leadership. Reset basketball consumer mindsets and clearly define the goal behind each product brought to market resulting in 87% performance BB market share in NA (from 70%) while taking over Asics in Japan. "Of China" footwear strategy in partnership with greater China team driving authentic insights and consistent and sustainable growth beginning in 2018. Identified an opportunity for sustainability, resulting in first sustainable performance footwear Nike model.
Director Global Merchandising
Nike, Inc.2015 – 2016
Build sell-thru and product lifecycle strategy across basketball footwear portfolio to balance business growth and energy launches resulting in a roadmap for geographies. Utilize data science for precise allocation strategy for each geography and product to achieve targeted sell thru. In partnership with product and marketing leadership, developed a scripted distribution, allocation and launch plan leading to Kobe Bryant’s last NBA game on 4.13.2016.
Account Planning Manager
Nike, Inc.2013 – 2015
Hire, onboard and train a team of ten business and retail planners based in Portland and New York overseeing the Nike and Foot Locker partnership. Balance financial targets with inventory risks across all Nike categories of business within the digital and brick and mortar Foot Locker banners. Developed a process and tools across various functions bridging the relationship between a wholesale partner and vendor. Lead to first North America account with $1B revenue and -50% reduction of RTV.
Business Planning Retail Concepts
Nike, Inc.2011 – 2013
Grew fleet of House of Hoops doors with Foot Locker from 20 to 200, securing dedicated space which outperformed rest of fleet across multiple retail KPIs. Determine depth and breadth of buy across performance, lifestyle and Jordan categories in partnership with Foot Locker buyer and Nike sales. Grow basketball footwear and apparel penetration within Foot Locker each year.
Retail Finance Manager
adidas AG2008 – 2011
Budget, manage and control of US Retail (digital, inline, factory store) capital and operating expenses. Determine financial implications of new store openings, remodels and ROI of any capital invested by the company in partnership with GMM, real estate and senior leaders. Build labor tools for all inline and factory store retail locations tied to quarterly and yearly bonus payout plans.
