Tay Fagan
Copywriter · Freelance
San Diego, CA
In My Own Words
I'm Tay! A strategist-turned copywriter & conceptual thinker who thrives in a collaborative creative environment.
Check out my portfolio for work samples
http://www.taylorfagan.com/
Work Experience
Sr. Copywriter
Freelance2023 – Present
Full time freelancer with expertise in: - Brand Strategy - Creative Concepting - Script Writing - Product Descriptions - Digital Campaign Development - CRM, Social, Web Copy, Package Copy
Brand Copywriter
Health-Ade2021 – 2023
-Lead Copywriter at Health-Ade Kombucha. -Collaborated with Brand Managers and Designers to strategize and execute campaign creative direction and copy. -Wrote & developed copy for web, CRM, product, POS, influencer and more!
Copywriter
Wunderman Thompson2019 – 2021
Create compelling copy across digital platforms for T-Mobile base customers. Concept and develop social media campaigns for InterContinental Hotels. Regularly pitch 360 campaigns for new business.
Jr. Brand Strategist
Wunderman2018 – 2019
Conducted qualitative and quantitative research to develop audience insights. Synthesized information into compelling, creative thought-starters. Wrote engaging briefs to inspire the creative team and helped in initial brainstorms.
Jr. Copywriter
POSSIBLE2018 – 2019
Work closely with Art Director partner to create and present digital content for clients like Xbox, Microsoft Events, The Bill & Melinda Gates Foundation, Amazon, and more.
Education
Projects
Sucker Punch
https://suckerpunchdrink.com/Worked with a team of designers and 3D animators to build a one-of-a-kind canned cocktail. We stirred up trouble and even won a couple of ADDY Awards in the process.



