Steven Atlas
Founder · Lightning Motorcycles
Minneapolis, MN
In My Own Words
With 22 years in the Motocycle Industry, experience as a magazine Editor, professional road racer and a Masters Degree in Industrial Design with a focus on motorcycles and automobiles, versility is my middle name! I’ve been running my own freelance graphic design business from back home in MN and Racing part-time and while that has been fun, I’m looking for a change!
Work Experience
Professional Motorcycle Racer
Lightning Motorcycles2018 – Present
Lead professional motorcycle road racer and development rider for the premier electric motorcycle brand in the world!
Founder
The Atlas Group2010 – Present
This consists of Atlas Motorsports Design LLC, Atlas Media Group LLC and Atlas Ink Designs LLC... Specializing in everything from motorcycle design, to aftermarket parts design, to clothing design to even tattoos design. We try to do it all...
Lead Factory Racer and Test Rider
Brammo2009 – 2013
After the downfall of MotoUSA I was able to land a gig racing and developing electric race bikes, which eventually became the Empulse R streetbike, for BRAMMO, winning 2 National and 1 World TTXGP Championship along the way. It was an amazing experience but again, electric bikes were simply ahead of their time then!
Road Test Editor
Cycle New Magazine2003 – 2006
I was headhunted away from RRW magazine to Cycle News, starting as Associate Editor and quirky progressing to Road Test Editor, handling any testing and editorial duties that related to anything street-legal as well as Road Racing...
Executive Editor
Moto-USA.com2005 – 2005
Was headhunted away from CN to set-up and run the SoCal Editoral vase for Moto-USA.com, unfortunately it was a bit ahead of its time as for the internet revolution and didn’t last, but it was a great experience and was fun to manage multiple employees!
Associate Editor
Roadracing World2002 – 2004
Moved from MN to SoCal at age 22 the day I finished college with the hopes of being in the motorcycle industry. I wanted to race for a living but John ukricj gave me a chance as his Assistant Editor at RRW magazine, quickly moving up to Associate Editor...
