Scott Oakes
Sales/Marketing/Special Projects Manager for Castle Filters Division · No-Toil Industries
Yuba City, CA
In My Own Words
Accomplished Sales & Marketing Manager with over 20 years of proven leadership experience and consistent achievements in driving innovative and cost-effective sales and marketing strategies, programs and initiatives that produce dynamic business results. Proven strengths in directing all aspects of the sales process, establishing multiple distribution channels globally and negotiating contracts with OEM manufacturers including Honda, Yamaha and Kawasaki. Organized planner, exceptional sales trainer, effective communicator and public speaker. Cool under pressure and smart time manager who tenaciously does what it takes to get the job done. Fluent in Portuguese. Basic knowledge in Spanish.
Work Experience
Sales/Marketing/Special Projects Manager for Castle Filters Division
No-Toil Industries2019 – Present
Responsible for generating new sales channels for Castle Home Filters. Castle filter marketing including project planning and execution. Consult with and execute directives from President on special projects. • Generate new sales channels by contacting existing and emerging market sales channels • Plan and execute marketing plans utilizing traditional and digital mediums. • Produce product videos for use in marketing plans • Provide insight to stakeholders regarding VIP accounts. Execute directives and strengthen relationships
Western Regional Brand Manager
Continental Motorcycle Tires2016 – 2019
Responsible of all aspects of Brand Management in motorcycle tire division across the Western states from Texas to California and North through Western Canada • Promote the brand through active training, in person training, with distributor reps and dealerships • Develop and maintain positive relationships with over 250 nationwide distributor reps • Represent and promote brand at all trade shows and relevant motorcycle events, rallies and open houses • Track and improve regional sales through innovative marketing programs
Global Sales & Marketing Manager
No-Toil Industries1996 – 2014
Global Sales and Marketing Manager: Responsible for every aspect of sales, marketing, brand management, distribution channel development, P&L management, continual process improvement, sales team management and motivation, and customer service. • Assisted in the invention and development of all No-Toil products during initial concept stages bringing a new, revolutionary product to the global air filtration market • Created product name and developed branding, packaging, advertising, website and social media channels • Procured, contracted, trained and maintained relationships with over 50 wholesale and 500 retail distribution channels with special attention to ecommerce dealers resulting in sales increases by as much as 500% • Secured aftermarket product contracts with OEM motorcycle manufacturers Honda, Kawasaki and Yamaha and OEM filter manufacturer WIX Filters • Created sales promotions resulting in 38% increase in sales domestically and up to 75% internationally • Led management team in achieving ISO9000 accreditation which has been an integral aspect in securing accounts with the OEM’s and WIX Filtration
