Steve Keer: in Broomfield, CO

Marketing leadership, global GTM strategy & execution, and marketing operations responsibility for Global Leadership and Professional Development business. • Leading marketing teams internationally while collaborating with executive and sales leadership to develop, brand, and market professional development products and solutions to organizations’ leadership and individuals. • Vetting, onboarding, and integrating strategic channel partners and acquisitions. • International leadership team member for new mobile EdTech platform and services development as well as company M&A activity, including new product strategy, program development, AI technology, and SME management. • Executive hiring and training partner, establishing new market (Americas) leadership team.

Ultimate marketing leadership responsibilities for all international regions and brands of the world for wholly owned, channel, and franchise model partners. Strategic GTM partner for the global business. • Partner with SVP International Sales and Regional Sales Managing Directors to create and drive strategic go-to-market plans, international marketing plans, and operational excellence for global business units. • Hire, lead and manage international marketing directors, their teams, and global shared services to foster resource optimization, strategic collaboration, and shared best practices. • International corporate marketing strategy development and management for partners, clients, and prospects. • Collaborated with CEO/CIO to create and execute international branding, research-driven, thought leadership, client engagement initiatives. • Team member of executive M&A group responsible for integration, redesign, and global rollout of new “Be Ready” learning and development platform. • Brand launch: drive global brand concept, implementation, adoption, and sub brand redesign of MHIG. • Onboarding partner for global franchisees along with marketing and technology integration. • Strategic marketing efforts with SVPs of International wholly-owned business increased average deal size 30%, helping total of International business be majority of corporate revenue over North America for first time ever. • New Executive Leader Program product development and launch gained 450 new first-round participants in mainland Europe, with revenue from attendance of 675,000 Euros. • Launch of first Sales Performance Summit in Australia: most attended of all worldwide Summits.

Responsibility for entire marketing operations including personnel, channel partners, vendors, website and rebranding, events, digital marketing, internal and external corporate communications, multi-channel copy writing and editing, CRM integration, and marketing ROI. • Created and executed marketing strategy for new Commercial Business Unit with P&L responsibility. • Identified target-market positioning and drove go-to-market, creative & advertising, marketing mix, and communication strategies for defined business segments. • Developed and managed strategic co-branding / co-marketing partnerships for B2C, B2B business channels. • Contributing member of Mainstream Energy (parent corporation) executive task force driving M&A, organizational development, operational efficiency, and new product strategy development. • Created and executed marketing strategy for new Commercial Business Unit with P&L responsibility. • New Market Penetration into Commercial, Government, and Utility accounted for over 85% pipeline growth. • M&A, corporate shared-services build out, vendor partnering, and strategic reorganization of resources, and strategic targeting of marketing efforts dropped MCPWS (marketing cost per watt sold) by 40%.

Marketing, training, and channel development responsibility for the 3LCD brand across North America. • Developed and executed market strategy segmentation, and to create stand-alone brand awareness. • Collaborated with Corporate in Japan, international PM’s, and Channel Partners to create international advertising campaigns, develop new messaging, and implement best practices for B2C and B2B. • Strategized with New Product Ventures and R&D teams at Epson developing cutting-edge products. • North American Market share growth over two years: 6% • Surpassed goal of 3-D chip sales totaling over 1M units within first year of launch • Created, marketed, and partnered with sales on technology training for a total of 19 new channel partnerships.