Steve Avery
Director/Founder · The Winter Summer Group
Oceanside, CA
In My Own Words
Accomplished Sales & Operations Executive
15+ years of success propelling year-over-year sales growth, meeting sales objectives, and streamlining operations across diverse industries.
Strategic sales and marketing leader and Certified Audience Development Specialist for YouTube able to design solid plans to foster business growth and diversification in ever-changing markets.
Proven track record of building positive relationships with personnel, partners, customers, and vendors. In-depth knowledge of markets, social media platforms, and business trends.
Areas of Key Emphasis
Business Operations
Sales & Marketing
Brand Management
Project Management
Relationship Building
Staff Training & Leadership
Pricing & Forecasting
Market Research & Analysis
Oral & Written Communication
Spearheaded a major turnaround for an underperforming company, regaining the trust and confidence of customers and partners despite a challenging economic climate.
Drove a 30% increase in YOY sales over a two-year period while establishing and achieving margin forecasts.
Designed multi-layered advertising and branding strategies, utilizing a range of marketing tactics to fortify partner brands, events, athletes, and social media reach.
Recognized for making impactful business decisions by drawing on consumer market trends, potential opportunities, and detailed analysis to ensure success.
Managed full-scale operations with a high degree of professionalism and ingenuity, overseeing customer service, marketing campaigns, product pricing and production, and sales strategies to foster rapid growth.
Verifiable strengths driving YOY sales growth and strengthening marketing operations through implementing effective multi-tiered strategies.
Please feel free to contact me
Work Experience
Director/Founder
The Winter Summer Group2015 – Present
Director | The Winter Summer Group, Oceanside, CA 2015 – Present
Oversee day-to-day operations of this innovative company, specializing in empowering organizations and employees by identifying areas of strength and improvement to optimize business opportunities and adapt to market changes. Charged with managing business and brand development as well as video and social media platforms.
Key Accomplishments: Consistently meet client needs by providing comprehensive development in operations, sales, customer service, management, and communications.
Blend strong knowledge of specialty markets and demographics with hands-on consulting and advocacy to present fresh perspectives, strategies, and problem solving tools.
Boost social media outreach among clients, emphasizing opportunities on YouTube and other social media sites to enhance brand recognition and awareness.
http://www.wintersummergroup.com/
Audience and Brand Development / U.S. Sales Manager and YouTube Certified Consultant
X-treme Media2014 – 2015
Tasked with leading sales as well as audience, brand, and social media development for the U.S. market. Collaborated across various divisions including video distribution, product development, sales, marketing, and public relations while acting as a YouTube Certified advisor for brands, events, athletes, and digital creators.
Key Achievements:
Designed multi-layered advertising and branding strategies, utilizing a range of marketing tactics to fortify partner brands, events, athletes, and social media reach.
Fostered significant growth in marketing and audience development for the U.S. division of Xtreme media by developing and executing a successful marketing strategy.
Diligently researched, developed, and secured new business ventures for the Xtreme Video media brand.
General Manager/VP Sales/VP Operations
Lost Surfboards2006 – 2014
Recruited to manage sales and operations for this multi-million dollar company, directing marketing strategies, customer service, and relationship management with customers, athletes, and the national sales force. Maintained a national trade show presence. Projected and monitored business needs, purchasing priorities, and production and inventory levels.
Key Achievements:
Drove a 30% increase in YOY sales over a two-year period while establishing and achieving margin forecasts.
Conceptualized and implemented strategic plans for large volume manufacturing and sales, and outlined all quarterly and yearly goals.
Built strong business relationships with partners and key vendors, bolstering operations through cooperative marketing, strategic sales, and sound decision making.
Served as the primary point of contact for media outlets and the general public, employing professional communication to address concerns, product offers, and services.
General Manager / Buyer
K-Five Board Shops2002 – 2006
Hired on to steer management functions for a multi-store retail chain in Southern California, including employee training, customer service, in-store merchandising, and marketing coordination. Corresponded with key vendors and led purchasing for three large retail stores and an online site
High School Teacher
Virginia Beach Public Schools1992 – 2001
Public High School Teacher responsible for educating, managing, and successfully motivating our future adults and leaders. Active Participant in a team based working environment. Successfully taught multiple subjects across the grade levels.
