Matt Piva
Strategic Business Leader · ADVNCE
Oceanside, CA
In My Own Words
I specialize in scaling entrepreneurial concepts into thriving market ventures, leveraging deep expertise in marketing, product development, sales, and operations. With a proven track record of rapidly growing innovative products, I excel at building premium brands and crafting dynamic brand stories that fuel expansive market growth.
Work Experience
Chief Growth Officer
ADVNCE2023 – Present
Leadership, GTM, Operations, Product Design & Supply Chain Expert • Spearheaded strategic planning and innovation initiatives, successfully launching multiple groundbreaking products and services that drove market differentiation. • Develop and implement comprehensive growth plans leveraging cutting-edge tactics, technology, and industry insights to achieve sustained, long-term business growth. • Execute disruptive marketing strategies—including rebranding and demand generation—delivering full 360° campaigns across B2B SaaS, D2C and retail channels to maximize brand reach and revenue. • Lead end-to-end product lifecycle management, including hands-on UI/UX design to craft intuitive user experiences, cohesive product branding, innovative go-to-market planning, and flawless execution. • Managed global supply chain operations, including procurement, logistics, and seamless 3PL integration to optimize efficiency and cost-effectiveness.
CMO & Co Founder
TRU GRIT FITNESS2019 – 2023
Scaled a $50M+ Fitness company during COVID by innovating, speed to market and leveraging big box retail relationships while navigating one of the most challenging supply chains in recent history • Generated a $20M DTC business through .com and Amazon FBA/FBM • Lead digital market strategy with a consistent 10x ROAS • Established retail partnerships with Walmart, Target, Best Buy, Home Depot, Lowes, Meijer, DSG, and other top retail chains • Swift execution in marketing and product innovation where key components to the rapid growth in sales • Developed & launched several new fitness innovations in the cardio, strength and recovery categories • Spearheaded creative content production for all media channels; Largest video hit 81M+ views • Successfully processed over 4000+ shipping containers during one of the most challenging logistics times in history • Assembled a successful supply chain and procurement in Mexico to overcome issues out of China • Implemented infrastructure to support a rapid growth which included key systems featuring NetSuite, Suite WMS, Helium 10, as well as multiple AI tools
Chief Content Officer
SALT Group2017 – 2020
Focused on talent, content, brands, technology, sports, and live events, SALT Group was founded to create limitless opportunities for the storytellers, innovators and leaders who shape culture and future • A Full-Service Creative Agency specializing in video production, strategic branding, advertising and premium marketing services • Developed and managed production & marketing budgets from contracted Agencies, Businesses & Corporations • Lead, Concept, Create and Execute - Commercial Assets, Film Projects, Campaigns and Product Launches • Integrated tech innovations into productions for a premium client experience & disruptive strategic marketing initiatives • Aerial operations for large commercial and Film Productions- Part 107, Part 91, Part 135 • Featured Clients: Red Bull, Aqua Lung Group, Michael Phelps, Airbus Helicopters, CanAm BRP, RED Digital Cinema, Showtime, Netflix, Carrera, DJO Global, NASCAR, Lamborghini, Las Vegas Motor Speedway
Director of Marketing
Hakkasan Group2016 – 2017
• Ownership of each venue’s development, execution of marketing, event strategies and programs that meet the organization’s overall objectives and financial goals while keeping the said brand/brands to the standard of the company’s direction • Broke records in revenue/profit in nightlife and day life venues across portfolio • Collaborate with Executive team as strategic partners developing annual marketing & media plans for venues • Revamped venue websites to streamline the purchase experience for consumers / UI / UX • Direct the venues media & marketing plan, marketing staff, budget & expense tracking • Lead and maintain premium creative brand standard for all venues • Plan and implement work and meeting schedules for all marketing staff in venue • Strategized with sponsorship team to leverage and maximize the company’s branding & experience capabilities • Create, review and implement all promotional and events calendars, while leveraging brand/distributor dollars • Oversee the venue event calendars and event approvals based upon overall calendar, history and venue needs
Field Marketing Manager
Red Bull2014 – 2016
• Led the field marketing business plan & budget for Las Vegas, NV / New Mexico in line with the national business strategy • Directed marketing strategy & execution of branded events, big moments, projects and activations across Nevada / New Mexico • Maximize a strong ROI by creating and supporting key scenes/events/marketing opportunities • Create and deliver media assets for Red Bull Media House by utilizing athletes, projects and events • Develop new ideas with local network of opinion leaders that bring the brand to life • Collaborate with sales counterparts on strategic consumer collecting campaigns to drive sales & gain market share • Lead creative distribution marketing programs for retail partners in and around key markets to drive sales / market share • Concept, create and execute original Red Bull small fires events and athlete projects • Ownership and execution of the Las Vegas Consumer Collecting & Student Brand Managers programs • Mastered collaboration within all areas of the business to ensure 360-degree execution
Special Ops Manager
Red Bull2013 – 2014
• Manage budget, logistics and schedule for all Sports Marketing assets within the Business unit • Maximize effective utilization of Sports Marketing Assets to drive consumer engagement and ROI • Innovation through athletes, projects, branding, product functionality messaging and content creation across all channels • Manage and lead athlete projects/events within the West Business Unit • Improve product perception to grow the user base via Sports Marketing • Collaborate with sales team to create special events and programs within accounts to gain market share • Support HQ team and Red Bull Media House on Athlete projects, films and events • Cultivated with Field Marketing Teams to execute Sports Marketing initiatives within the Business Unit
Marketing Manager
Skullcandy Inc.2012 – 2013
•Manage budget, logistics and event planning for the motorsports category nationwide •Lead digital marketing strategy and execution for all motorsports media outlets •Provide creative thought with Product Development team on building/launching new products •Manage design and launch of Ryan Dungey signature headphone line in Target retail •Produce & manage major film project featuring athlete Robbie Maddison; launching fall 2014 (Partnership production with Red Bull Media House) with a budget of $250K •Strategize point of sale with major retail partners (Best Buy & Target) in 2,800+ doors •Work closely with Sales Team on expansion in motorsports doors globally •Collaborate with Retail Marketing team to create in store display in core & CE retailers •Develop all social media content for motorsports category (Facebook, Instagram, Twitter, etc.) •Generate over 3.5M impressions of exposure per month •Work closely with all sports marketing managers to ensure Athlete, Marketing and Sales objectives arealigned •Manage a team of 9 professional athletes & 16 amateur athletes •Execute 25 events/activations nationwide
Key Account Manager
Federation 482011 – 2012
•Sales Management of all sales employees (inside & outside) in the United States & Canada •Increased sales in key accounts by 400% •Built a team of inside & outside sales reps •Created inside & outside sales reps territories, goals, and business plans •Increased number of retailers by 70% •Developed marketing in-store opportunities by working closely with endorsed athletes •Worked closely with product development to ensure market ready product •Produced 10+ in store contest to maximize sales and industry acknowledgement for the brand •Work closely with internal credit management on maximizing sales while minimizing exposure •Expanded team of endorsed athletes by 70% with out exceeding budget yet maximizing exposure •Successfully expanded into numerous of other action sports and account base •Managed marketing specialist who assisted with events, athletes, and promotional production •Contracted sponsorship deals with top athletes / teams for 2012 year
Sales Manager
No Fear2008 – 2010
FMF International inc. // Licensee to No Fear •Responsible for Sales Management of the East Coast and Midwest Territory's •Expanded business opportunities by developing sales in Canada, Mexico, and Australia •Manage key accounts: West 49, Journey’s, Lids, Scheels, and Glik’s •Established a team of eight outside sales reps •Created outside sales reps territories, goals, and business plans •Increased sales in territory by over 400% & Increased number of doors by 60% •Responsible for three trade shows & 20+ various regional market events and opportunities •Developed marketing in-store opportunities by working closely with endorsed athletes •Created six annual key account sales contests with measurable sales results •Worked closely with Product Creation to enable market ready product •Created exclusive pre-line process that resulted in both SMU and in-line styles based on consumer andretailer feedback •Work closely with internal credit management on maximizing sales while minimizing exposure