Star Pereyra
Art Director · Freelance
Los Angeles, CA
In My Own Words
Experienced art director with a demonstrated history of working in the graphic design, photography, advertising, and art direction field. Skilled in creative conceptual thinking and design, brand development, natural health and beauty, environmental awareness, human/animal rights advocacy, UI/UX, and visual communication. Strong professional focus in CPG and CMF design.
Work Experience
Art Director
Freelance2019 – Present
Photography services for B2B collateral materials. Social media content creation and management. Creative project management. Promotional photography services intended for social media push for Bill Measure S.3814 — 116th Congress.
Visual Merchandiser
Amazon2022 – 2022
Creating the style and detail management of apparel and grab and go merchandise for Amazon.com’s first retail store Amazon Style. Leading change over of merchandise on display. Merchandising and setting up fixtures for the show room. User Experience management of QR codes and in-store app (application). Creating and implementing a visual strategy of storytelling and outfitting for the showroom. Sourcing the props, creative materials, and accessories for displays. Collaborating with the Tech division to showcase the best selling items in strategic areas. Merchandising of window displays, walkways, counters, and in-store displays. Supervising hired contractors. Researching lifestyle and design trends that will inform the style guide. Maintaining visual appearance to the highest standards. Updating and data entry of new products.
Art Director
Synergy Business Management2018 – 2019
Creative art direction and brand development for Delta 9, One Puff, and Evolv brands. Managed and contributed to artistic direction of Delta 9, One Puff, and Evolv store front. Lead projects used for advertising campaigns, branding, social media content, and displays. Product photography. Social media management and statistics. Webmaster responsibilities. Graphic design duties for promotional materials. Environmental and interior design for showrooms and convention booths. Mass e-mail and constant contact supervision.
Art Director
Freelance2016 – 2018
Contract work direct with business owners to create brand development for hardline health, beauty and house items. Package design for products sold on QVC, 99cent Store, Wal-Mart, Nordstroms, hospital gift shops and chain stores. Product development to expand existing brands. Oversee all and any art for private label development. 3D mock up. Product photography, editing and retouching for catalog and salesperson use. Production work for medical, health and lifestyle products. Quality control and product management. Designed and created packaging for products, including but not limited to hangtags, boxes and displays. Created an overall cohesive ad campaign for new products. Environmental trade show floorset design. Worked with the marketing department to deliver a strong overall theme for the campaigns. Created the layout and design the product catalog. Design individual brochures and various marketing materials. Designed the marketing materials for sales reps trade shows. Managed and kept up to date the in-house image and marketing library. Assisted with product development tasks, such as: researching music, trends in the marketplace, brainstorming on new projects.
Sr Graphic Designer
Barry Owen Co inc2010 – 2016
Photograph new merchandise for collateral distribution, catalog entry, product mass e-mailing, e-commerce and other forms of marketing. Designed company advertisements for web graphics, associated magazines, brochures, sales people and print. Accomplished yearly company catalog design, layout and cover. Developed products and packaging for Disney, Warner Brothers, Six Flags, Knott’s Berry Farm, Cedar Fair, SeaWorld as well as retail chains Hot Topic, Rue21, Love Culture and Zumies. Created, designed and managed branding for the best selling products. Mocked up CADs of potential new products for the company and high priority customers. Provided excellent customer service for high profile clients. Maintained company website with up to date prices, information and images of newly added merchandise.
Sales Associate
Picture People2008 – 2009
Executed from start to finish a guaranteed satisfactory customer experience. Collaborated with the customer regarding imaginative concept. Executed proper poses, backdrops, and props. Photographed customers while maintaining a soothing rapport to create a memorable experience and stress free environment, especially in the cases of infants, toddlers, and young children. Collected customer’s basic information pertaining to packet ensembles, packet prices, along with model release forms. Input data into a computerized customer database for the purposes of further sales and marketing opportunities.
Visuals Manager
Vans2007 – 2008
Maintain and keep proper appearance up to date and according to corporate merchandising layout. Help to maintain an upbeat and charismatic atmosphere amongst the public as well as fellow employees. Provide the best customer service possible while effectively troubleshooting any mishaps or problems. Was awarded the “Star of the Week” two consecutive weeks by displaying strong leadership skills, having the highest sales, sales average and by providing excellent customer service.
