Simon Moorby

Co-Founder

2023 – Present

Director Field & Experiential Marketing

2022 – 2023

Maximized ROI and consumer brand awareness by strategically scaling field marketing and events programs in addition to leveraging in-market and partnership investments. • Led strategic development and execution of national and regional field marketing initiatives for US and Canadian markets by collaborating with sales leadership to identify priority markets and develop targeted GTM plans that delivered on business objectives. • Spearheaded hiring, training, and development of a high-performing team of external business partners, while managing agency collaborations to drive impactful media campaigns and enhance brand presence in key markets. • Developed and executed comprehensive event and trade marketing programs with the Trade Marketing Team, by utilizing consumer insights and sales analytics to innovate and optimize strategy, track KPIs, and assess results to align with sales goals. • Managed the field marketing budget to ensure efficient allocation of resources to maximize brand visibility and performance while fostering strategic relationships with distributors and retail partners to capitalize on marketing and on-shelf opportunities.

Farm Hand & Founder

2021 – 2022

Creative growth for our community through collaboration & integrity:

Senior Field and Event Marketing Manager

2018 – 2020

Created and implemented field marketing strategy that lowered cost of acquisition (CAC) by 97% in key markets. • Restructured the Ambassador Program to drive growth through structured partnerships supporting brand and content goals. • Evolved trade show strategy, concept and execution to reduce costs by over 50%, through integrated IRL experiences highlighting the functionality of the Booksy app in unique settings. • Aligned with the Business Intelligence Team to develop and implement tools monitoring and optimizing lead capture and ROI.

Global Brand Manager - Sport / GMI / Hunt

2016 – 2018

Oversaw multiple brand verticals and developed go-to-market strategy for new product launches, working cross functionally to align all stakeholders & drive sales. • Directed and managed annual marketing plan and budget for Run, Hike, Bike, Ski, and Military/Tactical categories. • Developed positioning with Product and Marketing Teams supporting category growth and product launches across all channels. • Ideated and executed key strategic partnerships and business development opportunities such as Red Bull, Terra Cycle, NICA, and Little Bellas. • Created product packaging that was on-brand and met legal requirements. • Concepted and executed original photo and video content for projects such as Trade Catalogue, Crux Product Launch Videos, as well as in-use videos with partners including Little Bellas, Rebecca Rusch, and Mark Weir.

Marketing Consultant / FreeLance

2015 – 2016

Advising & developing integrated marketing strategy to drive: - Brand Identity / Point of Difference - Digital Programming / Alignment - Market / Community Development - Consumer Engagement / Experience - Growth / Sales - Budget Development / Design

Marketing Manager

2014 – 2015

Planned and managed brand experiential strategy, consumer engagement programs and lead generation across the US & Canada. • Supervised and created all trade show components including contracts including all marketing and communication activities supporting events. • Planned and managed budgets and analytics for all national and international events and campaigns • Oversaw lead capture onsite and drove ROI through immediate and long-term sales. • Worked with the Creative Team and agencies to create visually compelling displays and promotions.

International Brand Marketing Manager

2012 – 2014

• Planned and implemented branded international marketing programs, strategy and budgets for countries including Canada, Germany, United Kingdom and Australia. • Developed and grew international brand identity for CytoSport to a CAG of 30% over 2 years. • Established and managed national and international field marketing budgets of $2-5M. • Defined goals, objectives and strategies to increase market awareness in respective markets. • Directed internal team, distribution partners and retailers on marketing strategies.

National Field Marketing Manager

2010 – 2012

• Implemented field marketing strategies to build brand image, brand awareness, and consumer loyalty. • Directed 16 regional managers with 18 teams, including 160 trainers and 48 campus ambassadors. • Executed over 500 events with over 3M bottles samples with a 50% increase in consumer trial data.

Marketing Consultant

2009 – 2010

Contracted with Cytosport to build field marketing, collegiate and sampling programs to support DSD Sales distribution across the US. Developed strategy for consumer engagement and education. Identified and developed strategy to highlight key areas of opportunity based on demographics, opportunity and consumption patterns. Identified partner organizations to assist in the implementation of developed strategy. Developed budget models to examine return on investment. Identify and resource tools required to execute developed strategy. Implemented strategy with organization.

Marketing Manager

2002 – 2009

• Created, developed and implemented branding and marketing strategies and promotions. • Rolled out regional marketing initiatives resulting in 30% YOY growth for five consecutive years. • Aligned sampling strategy with distributor partners for each territory. • Focused on customer engagement and repeat usage association. • Developed and maintained localized relationships to enhance brand awareness and visibility. • Facilitated training and coaching for area managers and account representatives.

Front Operations Manager

2000 – 2001

Front Operations Manager at privately owned boutique hotel. Responsible for hiring, supervising and training of Bell / Valet Staff, Front Desk Staff, Concierge and Night Audit. Reviewed and restructured department, cutting costs, improving customer service, increasing company revenue and created a cooperative team environment, thereby decreasing staff turnover.

Bachelor of Arts (B.A.)

1993 – 1996

CamelBak / FreeHub Collab

This was the last big project I set up before leaving @CamelBak. The concept was simply to create a female led adventure that put this particular pack into a true big mountain setting, with a full list of content deliverables of course. I absolutely can't say enough good things about the team that Freehub Media put together to execute this and for Micayla Gatto in taking the challenge and running with it. Such a pleasure to see this brought to life in such a stunning way. For the full story you'd need to go buy the magazine... #mountainbike #digitalmarketing #sportsmarketing