Tyler Robinson
Senior Creative Lead Oracle, Global Marketing · Braintrust
Bellingham, WA
In My Own Words
Experienced Senior Creative & Art Director specializing in strategy, brand experiences and design innovation. With a unique blend of creativity, design thinking, and a passion for the outdoors, I bring a fresh perspective to my work.
I believe an effective design experience transcends aesthetics—it should evoke emotions, address challenges, and build connections. Using a comprehensive approach, I identify opportunities and develop innovative solutions that support business and client goals. Collaboration and open communication are the heartbeat of my leadership style. I foster an inclusive environment where diverse perspectives thrive, teamwork flourishes, and successful outcomes are achieved. I have an eagle eye for visual storytelling, ensuring that every design element speaks volumes and hits the mark.
If you're interested in taking your marketing and brand experience initiatives to new heights, I invite you to get in touch. Let's explore how we can collaborate to create impactful connections and leave a lasting impression.
Work Experience
Braintrust Founding Talent | Art Director
Braintrust2021 – Present
Braintrust is the first global freelance network controlled by its users, enabled by a blockchain token. Talent keep 100% of bill rates working with Fortune 1,000 enterprises like Porsche, Coursera, Nike, Nestle and more. Reach out to me if you are interested in becoming an approved talent.
Owner, Brand Experience Design
Cascade Currents Design Co.2020 – Present
At Cascade Currents I'm working to solve business challenges through design thinking, dynamic solutions, and critical strategy. I manage diverse projects involving branding, visual design, user interface and user experience development (UI / UX). Coordinated project lifecycle, needs analysis, requirements gathering, content development, web design / logo design, test, and launch.
Senior Creative Lead, Global Marketing
Oracle2024 – Present
I lead art direction for key initiatives focusing on innovative experiences for global audiences. My role integrates creative leadership with strategic execution to enhance brand engagement and scale Oracle's impact.
Senior Creative Lead
Oracle2022 – 2024
Senior Creative Lead on Oracle's Strategic Messaging Experience Group | North American Applications
C-Suite and global client facing brand experiences, brand development, events, lead/own Art Direction of Oracles most strategic client facing sales touchpoints
Brand Experience Designer
Oracle2021 – 2022
Oracle CloudWorld brand development. Oracle Red Bull Racing partnership. SailGP. Executive event brand frameworks. Event marketing, content design/development.
Lead Visual Experience Designer
Core Collective2020 – 2020
I led the design and implementation of the Core Collective identity and branding systems. Collaborating with board members I defined user goals and built donor facing web and mobile products.
Design Manager
Iron Street Printing2017 – 2020
Overhauled our brands visual consistency by re-developing the customer experience (CX) through the design of an updated mobile and web experience. Optimization of these assets increased engagement and elevated gross income by over 400K.
Directed creative output for production projects from early concept stages through final product. Worked with department leads to create a shared vision for product strategy while overseeing the projects touchpoints, checkpoints and deliverables.
Collaborative manager who coordinated task delegation in a fast-paced environment between 3 teams with 5 direct reports to ensure successful delivery of high-quality retail ready products and exceptional customer experience.
Expanded company product opportunities through navigating multilateral domestic and international manufacturing partnerships which lead to a customer base breakthrough of over 50%.
Established agile project management (PM) environment to distinguish operations processes and provide fluidity between departments. Impact of this new collaboration tool increased production by over 40% since implementation.
Lead Graphic Designer
Iron Street Printing2015 – 2017
Conducted research on trends to implement a tailored creative strategy targeting customers audience. New customer strategies in combination with creative product development gained an average increase of 30% return on investment (ROI).
Supported the operations staff by leading the design production team for product manufacturing and graphic screen output.
Continuously manage an average weekly delivery of 5-10 direct design tasks and customer projects at a given time while under pressure and meeting deadlines.
Consult with customers and recommend appropriate graphic design options to reach overall product development goals.
Freelance Visual & Web Designer
Streets To Peaks Design & Media2010 – 2015
Consulted with clients to provide user centered design solutions to solve user needs and business challenges through the design of websites, consumer research, information architecture, brand development, visual design and prototyping.
Design Intern
Canna Ventures2014 – 2014
Worked with design team to develop web advertisements for a cannabis business client aimed to engage and inform consumers about a cannabis conference. Conducted research and designed an infographic that was geared towards showing business’s ROI for conference booth rental.
Graphic Designer
Iron Street Printing2009 – 2012
Started building a textile manufacturing and branding start-up in a garage.
Education
Bachelor of Fine Arts - BFA
Rocky Mountain College of Art + Design (RMCAD)2013 – 2016
BFA - Graphic Design, User Experience; Deans List