Shawn Stolfus

Ecommerce Manager

2016 – Present

Direct manager of the Incase brand. Responsibilities include business planning, content strategy and development, promotional campaigns and online marketing, website design, customer service, web analytics and web technologies. Oversee all projects regarding the user experience and website development from initiation to implementation. Work closely with the marketing department to prepare and administer GTM strategies, gather imagery and artwork assets, maintain weekly schedules and consult on upcoming initiatives. Responsible for forecasting inventory and working closely with sales team to ensure overall numbers are achieved. Recently revamped customer service processes to provide better user experiences and achieve faster product receiving times. Created and lead the affiliate marketing program for all brands. Work with a multitude of ecommerce solutions including Criteo, MOZ, Narvar, Sidecar, ShareASale, Adwords, Spring and Amazon.

Director, Marketing and Ecommerce

2010 – 2016

Built and launched an award-winning ecommerce business from inception, growing online sales to 10% of business profit. Lead eight seasons of advertising campaigns as project director for both digital and print. Responsible for strategy, production, talent selection, post and launch, in addition to managing in-house photography including post edits. Facilitate all online advertising initiatives including SEO, SEM, PPC, PLA and content/ad creation. Advertising platforms experience; Google Adwords (search, display, remarketing, shopping), Yahoo, Bing, AOL (advertising.com), AdRoll, Ember and Valueclick. Manage all online merchandising, product inventory, descriptions and planning. Responsible for production, design, coding, strategy, execution and analyzation of all email campaign projects. Increased company email list by 500%. Conduct all in-house ecommerce photography, editing, cropping, implementation. Direct and lead all social activities.

Founder

2008 – 2015

Leader of a digital agency which specializes in marketing, web design, eCommerce, graphic design, social media, SEM, SEO, PPC, microsites and consulting.

Created websites across multiple technologies and languages.

Assisted clients with SEO, SEM, and data analytics.

Launched effective campaigns for clients, managing design, implementation and post-consultation.

Projects ranged from marketing, web design, ecommerce, graphic design, social media, SEM, SEO, PPC, and microsites.

Marketing Manager

2009 – 2010

Lead all company marketing efforts including online, PPC, newspaper, television, PR and data management.

Managed several concurrent high budget PPC campaigns across all online advertising channels.

Initialized creative direction and creation of all marketing materials, display advertising, television ads and signage.

Vice President of Marketing

2007 – 2008

Member of creative team that together designed, programmed, and launched the following:

- Multiple websites for companies from small to large business. - Online marketing, social media and viral marketing projects. - Backend administrative tools and database development for easy website maintenance.

Development and management of high-impact marketing projects in support of client goals.

Created marketing materials, assisted webmaster and maintained an internal human resource department portal (self-service associate intranet) that houses benefits information, policies and procedures, downloadable forms, wellness/life balance programs, safety information and more.

Designed and implemented online social media campaigns including banner ads, page design, donation access and site skinning.

Graphic design and layout of collateral material, branding packages, advertisements and online media.

Marketing consulting to create effective communication channels and determine creative solu

B.A.

1999 – 2002

B.A.